Электронная книга: Brian Solis «Engage!, Revised and Updated. The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web»

Engage!, Revised and Updated. The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows youhow to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781118072813

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Brian Solis

name = Brian Solis

caption =
birth_date = 1970
birth_place =
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occupation = Businessman, author, speaker
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website = [http://www.briansolis.com PR 2.0] blog at briansolis.com
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Brian Solis (born 1970) is a public relations executive, author and frequent speaker about the convergence between traditional media and social media. Solis coined the phrase "PR 2.0" in 1993. [ [http://www.deirdrebreakenridge.com Breakenridge,Deirdre] . " [http://www.amazon.com/PR-2-0-Media-Tools-Audiences/dp/0321510070/ PR 2.0: New Media, New Tools, New Audiences] ”, FT Press, April 5, 2008]


Solis is the principal of FutureWorks, an online PR/communications firm he founded in 1999. The company combines traditional PR with the social media techniques. In 2008 Solis was listed by the San Jose "Business Journal" as one of “Silicon Valley’s 40 Under 40.” [ [http://sanjose.bizjournals.com/sanjose/stories/2008/05/19/focus6.html Silicon Valley's 40 Under 40] , San Jose "Business Journal", May 16, 2008.]

Solis entered the technology public relations field in 1991, working for the Dodge and Mansfield agency, an advertising/ PR firm in Ventura, California. Solis also held the position of Director at The Benjamin Group, a Silicon Valley PR agency which was later acquired by Weber Shandwick.

ocial Media and PR 2.0

Solis is a co-founder of the Social Media Club, a national organization which convenes events for the purpose of sharing best practices, establishing standards and promoting social media literacy. He is an original member of the Media 2.0 Workgroup, and also contributes to the Social Media Collective.

Solis coined the phrase "PR 2.0", and is described in the 2008 book "PR 2.0" as "a founding father of the PR 2.0 concept" who "realized early on how PR, multimedia and the Web would intersect and create a new breed of PR/Web marketers." [ [http://www.deirdrebreakenridge.com Breakenridge,Deirdre] . " [http://www.amazon.com/PR-2-0-Media-Tools-Audiences/dp/0321510070/ PR 2.0: New Media, New Tools, New Audiences] ”, FT Press, April 5, 2008]

In his essays, e-books and speaking engagements, Solis has made a project of defining social media as a definitive media category [ [http://www.particls.com/blog/2007/06/defining-social-media.html Defining Social Media] , Particls. Blog, June 29, 2007.] In 2008 Solis spoke at the O'Reilly Media Web 2.0 Expo on the rise of micro-blogging services, such as Twitter.

Writing and Publications

Together with primary author Geoff Livingston, Solis was co-writer on the book “Now is Gone”, which won won an Axiom Business Book Award. [ [http://www.independentpublisher.com/article.php?page=1211 Announcing the Results of the First Annual Axiom Business Book Awards] , "Independent Publisher", February 2008.]

Solis blogs at PR 2.0, which is ranked in the top third of "Ad Age"'s Power 150 [ [http://adage.com/power150 Power 150] at AdAge.com] . Since 2006 he has also published Bub.blicio.us, a group blog covering the social scene in the Silicon Valley. The name is an ironic allusion to fears of another economic bubble in technology, as the website aims to "capture the excitement and insight" of the modern Silicon Valley. [ [http://bub.blicio.us/?page_id=2 About Bub.blicio.us] ] Bub.blicio.us has since expanded its focus to include online trends and services as well as recently funded companies, and beyond the Silicon Valley to Seattle, Austin, New York and Los Angeles. Other industry publications to which Solis has contributed include TechCrunch, WebProNews and "Brandweek".

Solis is known for photographing business events and parties, including many established figures in the Silicon Valley, including Michael Arrington and Mark Zuckerberg. Solis frequently publishes these photos on Bub.blicio.us, and they have also been featured in publications including the "Wall Street Journal", "BusinessWeek", "New York Times" and "Los Angeles Times". [Guynn, Jessica. [http://latimesblogs.latimes.com/technology/2008/06/mike-arrington.html "TechCrunch's Mike Arrington shows his primary colors] , "Los Angeles Times", June 5, 2008.]


* [http://www.amazon.com/dp/0910155739/ Now Is Gone: A Primer on New Media for Executives and Entrepreneurs] , Livingston, Geoff and Solis, Brian.
* [http://www.scribd.com/doc/3283966/The-Essential-Guide-to-Social-Media The Essential Guide to Social Media] , e-book, 2008.
* [http://www.docstoc.com/docs/282060/ebook-PR-Tips-for-Startups PR Tips for Startups] , e-book, 2008.
* [http://thinkfreedocs.com/docs/view.php?dsn=842061 The Art and Science of Blogger Relations] , e-book, 2008.
* [http://docs.thinkfree.com/docs/view.php?dsn=841924 The Art and Science of Social Media and Community Relations] , e-book, 2007.
* [http://www.briansolis.com/2007/06/future-of-communications-manifesto-for.html "The Social Media Manifesto – Integrating Social Media into Marketing Communications”] , essay, June 2007.

External links

* [http://www.future-works.com/about/exec_bio.html FutureWorks] official bio
* [http://ww.briansolis.com/ PR 2.0] blog
* [http://bub.blicio.us/ Bub.blicio.us] blog
* [http://twitter.com/briansolis Brian Solis] on Twitter
* [http://www.flickr.com/photos/briansolis Brian Solis] on Flickr
* [http://en.oreilly.com/webexsf2008/public/schedule/detail/1088 Web 2.0 Expo] speaker bio
* [http://www.media2.0workgroup.org/ Media 2.0 Workgroup]
* [http://www.socialmediaclub.org/ Social Media Club]


Источник: Brian Solis

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