Электронная книга: Brian Solis «What's the Future of Business?. Changing the Way Businesses Create Experiences»
|
In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation.—Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards Rethink your business model to incorporate the power of «user» experiences What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership toimprove business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus «user» experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences. Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual! Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9781118457146 электронная книга Купить за 1947.93 руб и скачать на Litres |
Другие книги автора:
| Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|
| The Brian Solis Digital Reader | — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| Digital Sense. The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience | Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| X. The Experience When Business Meets Design | Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| Share This Too. More Social Media Solutions for PR Professionals | The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| The End of Business As Usual. Rewire the Way You Work to Succeed in the Consumer Revolution | It's a new era of business and consumerism—and you play a role in defining it Today's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| Engage!, Revised and Updated. The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web | The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга |
Brian Solis
Infobox_Celebrity
name = Brian Solis
caption =
birth_date = 1970
birth_place =
death_date =
death_place =
occupation = Businessman, author, speaker
salary =
networth =
spouse =
children =
website = [http://www.briansolis.com PR 2.0] blog at briansolis.com
footnotes =
Brian Solis (born 1970) is a public relations executive, author and frequent speaker about the convergence between traditional media and
Career
Solis is the principal of
Solis entered the technology public relations field in 1991, working for the Dodge and Mansfield agency, an advertising/ PR firm in
ocial Media and PR 2.0
Solis is a co-founder of the Social Media Club, a national organization which convenes events for the purpose of sharing best practices, establishing standards and promoting social media literacy. He is an original member of the Media 2.0 Workgroup, and also contributes to the Social Media Collective.
Solis coined the phrase "PR 2.0", and is described in the 2008 book "PR 2.0" as "a founding father of the PR 2.0 concept" who "realized early on how PR, multimedia and the Web would intersect and create a new breed of PR/Web marketers." [ [http://www.deirdrebreakenridge.com Breakenridge,Deirdre] . " [http://www.amazon.com/PR-2-0-Media-Tools-Audiences/dp/0321510070/ PR 2.0: New Media, New Tools, New Audiences] ”, FT Press,
In his essays, e-books and speaking engagements, Solis has made a project of defining social media as a definitive media category [ [http://www.particls.com/blog/2007/06/defining-social-media.html Defining Social Media] , Particls. Blog,
Writing and Publications
Together with primary author Geoff Livingston, Solis was co-writer on the book “Now is Gone”, which won won an Axiom Business Book Award. [ [http://www.independentpublisher.com/article.php?page=1211 Announcing the Results of the First Annual Axiom Business Book Awards] , "Independent Publisher", February 2008.]
Solis blogs at PR 2.0, which is ranked in the top third of "
Solis is known for photographing business events and parties, including many established figures in the Silicon Valley, including
Bibliography
* [http://www.amazon.com/dp/0910155739/ Now Is Gone: A Primer on New Media for Executives and Entrepreneurs] , Livingston, Geoff and Solis, Brian.
* [http://www.scribd.com/doc/3283966/The-Essential-Guide-to-Social-Media The Essential Guide to Social Media] , e-book, 2008.
* [http://www.docstoc.com/docs/282060/ebook-PR-Tips-for-Startups PR Tips for Startups] , e-book, 2008.
* [http://thinkfreedocs.com/docs/view.php?dsn=842061 The Art and Science of Blogger Relations] , e-book, 2008.
* [http://docs.thinkfree.com/docs/view.php?dsn=841924 The Art and Science of Social Media and Community Relations] , e-book, 2007.
* [http://www.briansolis.com/2007/06/future-of-communications-manifesto-for.html "The Social Media Manifesto – Integrating Social Media into Marketing Communications”] , essay, June 2007.
External links
* [http://www.future-works.com/about/exec_bio.html FutureWorks] official bio
* [http://ww.briansolis.com/ PR 2.0] blog
* [http://bub.blicio.us/ Bub.blicio.us] blog
* [http://twitter.com/briansolis Brian Solis] on Twitter
* [http://www.flickr.com/photos/briansolis Brian Solis] on Flickr
* [http://en.oreilly.com/webexsf2008/public/schedule/detail/1088 Web 2.0 Expo] speaker bio
* [http://www.media2.0workgroup.org/ Media 2.0 Workgroup]
* [http://www.socialmediaclub.org/ Social Media Club]
References
Источник: Brian Solis
См. также в других словарях:
Friends of the Western Buddhist Order — The Friends of the Western Buddhist Order (FWBO) is an association of Buddhists, and others who follow its path of mindfulness, under the leadership of the Western Buddhist Order. It was founded in the UK in 1967, and describes itself as an… … Wikipedia
Native Americans in the United States — This article is about the indigenous people of the United States. For other indigenous people see Indigenous peoples by geographic regions Native Americans … Wikipedia
Beijing 2008 Olympic Games: Mount Olympus Meets the Middle Kingdom — Introduction officially Games of the XXIX Olympiad The Games of the XXIX Olympiad, involving some 200 Olympic committees and as many as 13,000 accredited athletes competing in 28 different sports, were auspiciously scheduled to begin at 8 … Universalium
List of The Colbert Report episodes (2007) — This list of episodes of The Colbert Report details information on all 2007 episodes of The Colbert Report, a popular Comedy Central show hosted by Stephen Colbert, and produced by Colbert, Jon Stewart, and Ben Karlin. Colbert plays the role of a … Wikipedia
JERUSALEM — The entry is arranged according to the following outline: history name protohistory the bronze age david and first temple period second temple period the roman period byzantine jerusalem arab period crusader period mamluk period … Encyclopedia of Judaism
Commodity Futures Modernization Act of 2000 — The Commodity Futures Modernization Act of 2000 (CFMA) is United States federal legislation that officially ensured the deregulation of financial products known as over the counter derivatives. It was signed into law on December 21, 2000 by… … Wikipedia
