Электронная книга: Brian Solis «The End of Business As Usual. Rewire the Way You Work to Succeed in the Consumer Revolution»

The End of Business As Usual. Rewire the Way You Work to Succeed in the Consumer Revolution

It's a new era of business and consumerism—and you play a role in defining it Today's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. «To be successful in business, you need to seewhat others don't. Start with this book. Someone's going to do it, why not you?» —Mark Cuban, owner of the Dallas Mavericks and Chairman of HDNet «Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes,companies have to lead this change, not follow.» —John Chambers, CEO of Cisco Systems, Inc. «Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis's book is the map to unleash this treasure.» —Peter Guber, author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story «Your customers will share their experiences both good and bad. Now that everyone is connected, it's amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism.» —Mark Burnett, Television Executive Producer

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781118171561

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Brian Solis

name = Brian Solis

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birth_date = 1970
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occupation = Businessman, author, speaker
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website = [http://www.briansolis.com PR 2.0] blog at briansolis.com
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Brian Solis (born 1970) is a public relations executive, author and frequent speaker about the convergence between traditional media and social media. Solis coined the phrase "PR 2.0" in 1993. [ [http://www.deirdrebreakenridge.com Breakenridge,Deirdre] . " [http://www.amazon.com/PR-2-0-Media-Tools-Audiences/dp/0321510070/ PR 2.0: New Media, New Tools, New Audiences] ”, FT Press, April 5, 2008]


Solis is the principal of FutureWorks, an online PR/communications firm he founded in 1999. The company combines traditional PR with the social media techniques. In 2008 Solis was listed by the San Jose "Business Journal" as one of “Silicon Valley’s 40 Under 40.” [ [http://sanjose.bizjournals.com/sanjose/stories/2008/05/19/focus6.html Silicon Valley's 40 Under 40] , San Jose "Business Journal", May 16, 2008.]

Solis entered the technology public relations field in 1991, working for the Dodge and Mansfield agency, an advertising/ PR firm in Ventura, California. Solis also held the position of Director at The Benjamin Group, a Silicon Valley PR agency which was later acquired by Weber Shandwick.

ocial Media and PR 2.0

Solis is a co-founder of the Social Media Club, a national organization which convenes events for the purpose of sharing best practices, establishing standards and promoting social media literacy. He is an original member of the Media 2.0 Workgroup, and also contributes to the Social Media Collective.

Solis coined the phrase "PR 2.0", and is described in the 2008 book "PR 2.0" as "a founding father of the PR 2.0 concept" who "realized early on how PR, multimedia and the Web would intersect and create a new breed of PR/Web marketers." [ [http://www.deirdrebreakenridge.com Breakenridge,Deirdre] . " [http://www.amazon.com/PR-2-0-Media-Tools-Audiences/dp/0321510070/ PR 2.0: New Media, New Tools, New Audiences] ”, FT Press, April 5, 2008]

In his essays, e-books and speaking engagements, Solis has made a project of defining social media as a definitive media category [ [http://www.particls.com/blog/2007/06/defining-social-media.html Defining Social Media] , Particls. Blog, June 29, 2007.] In 2008 Solis spoke at the O'Reilly Media Web 2.0 Expo on the rise of micro-blogging services, such as Twitter.

Writing and Publications

Together with primary author Geoff Livingston, Solis was co-writer on the book “Now is Gone”, which won won an Axiom Business Book Award. [ [http://www.independentpublisher.com/article.php?page=1211 Announcing the Results of the First Annual Axiom Business Book Awards] , "Independent Publisher", February 2008.]

Solis blogs at PR 2.0, which is ranked in the top third of "Ad Age"'s Power 150 [ [http://adage.com/power150 Power 150] at AdAge.com] . Since 2006 he has also published Bub.blicio.us, a group blog covering the social scene in the Silicon Valley. The name is an ironic allusion to fears of another economic bubble in technology, as the website aims to "capture the excitement and insight" of the modern Silicon Valley. [ [http://bub.blicio.us/?page_id=2 About Bub.blicio.us] ] Bub.blicio.us has since expanded its focus to include online trends and services as well as recently funded companies, and beyond the Silicon Valley to Seattle, Austin, New York and Los Angeles. Other industry publications to which Solis has contributed include TechCrunch, WebProNews and "Brandweek".

Solis is known for photographing business events and parties, including many established figures in the Silicon Valley, including Michael Arrington and Mark Zuckerberg. Solis frequently publishes these photos on Bub.blicio.us, and they have also been featured in publications including the "Wall Street Journal", "BusinessWeek", "New York Times" and "Los Angeles Times". [Guynn, Jessica. [http://latimesblogs.latimes.com/technology/2008/06/mike-arrington.html "TechCrunch's Mike Arrington shows his primary colors] , "Los Angeles Times", June 5, 2008.]


* [http://www.amazon.com/dp/0910155739/ Now Is Gone: A Primer on New Media for Executives and Entrepreneurs] , Livingston, Geoff and Solis, Brian.
* [http://www.scribd.com/doc/3283966/The-Essential-Guide-to-Social-Media The Essential Guide to Social Media] , e-book, 2008.
* [http://www.docstoc.com/docs/282060/ebook-PR-Tips-for-Startups PR Tips for Startups] , e-book, 2008.
* [http://thinkfreedocs.com/docs/view.php?dsn=842061 The Art and Science of Blogger Relations] , e-book, 2008.
* [http://docs.thinkfree.com/docs/view.php?dsn=841924 The Art and Science of Social Media and Community Relations] , e-book, 2007.
* [http://www.briansolis.com/2007/06/future-of-communications-manifesto-for.html "The Social Media Manifesto – Integrating Social Media into Marketing Communications”] , essay, June 2007.

External links

* [http://www.future-works.com/about/exec_bio.html FutureWorks] official bio
* [http://ww.briansolis.com/ PR 2.0] blog
* [http://bub.blicio.us/ Bub.blicio.us] blog
* [http://twitter.com/briansolis Brian Solis] on Twitter
* [http://www.flickr.com/photos/briansolis Brian Solis] on Flickr
* [http://en.oreilly.com/webexsf2008/public/schedule/detail/1088 Web 2.0 Expo] speaker bio
* [http://www.media2.0workgroup.org/ Media 2.0 Workgroup]
* [http://www.socialmediaclub.org/ Social Media Club]


Источник: Brian Solis

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