Электронная книга: Brian Solis «Digital Sense. The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience»
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Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9781119291749 электронная книга Купить за 1691.03 руб и скачать на Litres |
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Brian Solis
Infobox_Celebrity
name = Brian Solis
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birth_date = 1970
birth_place =
death_date =
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occupation = Businessman, author, speaker
salary =
networth =
spouse =
children =
website = [http://www.briansolis.com PR 2.0] blog at briansolis.com
footnotes =
Brian Solis (born 1970) is a public relations executive, author and frequent speaker about the convergence between traditional media and
Career
Solis is the principal of
Solis entered the technology public relations field in 1991, working for the Dodge and Mansfield agency, an advertising/ PR firm in
ocial Media and PR 2.0
Solis is a co-founder of the Social Media Club, a national organization which convenes events for the purpose of sharing best practices, establishing standards and promoting social media literacy. He is an original member of the Media 2.0 Workgroup, and also contributes to the Social Media Collective.
Solis coined the phrase "PR 2.0", and is described in the 2008 book "PR 2.0" as "a founding father of the PR 2.0 concept" who "realized early on how PR, multimedia and the Web would intersect and create a new breed of PR/Web marketers." [ [http://www.deirdrebreakenridge.com Breakenridge,Deirdre] . " [http://www.amazon.com/PR-2-0-Media-Tools-Audiences/dp/0321510070/ PR 2.0: New Media, New Tools, New Audiences] ”, FT Press,
In his essays, e-books and speaking engagements, Solis has made a project of defining social media as a definitive media category [ [http://www.particls.com/blog/2007/06/defining-social-media.html Defining Social Media] , Particls. Blog,
Writing and Publications
Together with primary author Geoff Livingston, Solis was co-writer on the book “Now is Gone”, which won won an Axiom Business Book Award. [ [http://www.independentpublisher.com/article.php?page=1211 Announcing the Results of the First Annual Axiom Business Book Awards] , "Independent Publisher", February 2008.]
Solis blogs at PR 2.0, which is ranked in the top third of "
Solis is known for photographing business events and parties, including many established figures in the Silicon Valley, including
Bibliography
* [http://www.amazon.com/dp/0910155739/ Now Is Gone: A Primer on New Media for Executives and Entrepreneurs] , Livingston, Geoff and Solis, Brian.
* [http://www.scribd.com/doc/3283966/The-Essential-Guide-to-Social-Media The Essential Guide to Social Media] , e-book, 2008.
* [http://www.docstoc.com/docs/282060/ebook-PR-Tips-for-Startups PR Tips for Startups] , e-book, 2008.
* [http://thinkfreedocs.com/docs/view.php?dsn=842061 The Art and Science of Blogger Relations] , e-book, 2008.
* [http://docs.thinkfree.com/docs/view.php?dsn=841924 The Art and Science of Social Media and Community Relations] , e-book, 2007.
* [http://www.briansolis.com/2007/06/future-of-communications-manifesto-for.html "The Social Media Manifesto – Integrating Social Media into Marketing Communications”] , essay, June 2007.
External links
* [http://www.future-works.com/about/exec_bio.html FutureWorks] official bio
* [http://ww.briansolis.com/ PR 2.0] blog
* [http://bub.blicio.us/ Bub.blicio.us] blog
* [http://twitter.com/briansolis Brian Solis] on Twitter
* [http://www.flickr.com/photos/briansolis Brian Solis] on Flickr
* [http://en.oreilly.com/webexsf2008/public/schedule/detail/1088 Web 2.0 Expo] speaker bio
* [http://www.media2.0workgroup.org/ Media 2.0 Workgroup]
* [http://www.socialmediaclub.org/ Social Media Club]
References
Источник: Brian Solis
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