Book: Heath «Made to Stick»

Made to Stick

Серия: "-"

Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria - how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium - how pitches like'Jaws on a spaceship'(Alien) and'Die Hard on a bus'(Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the'Velcro Theory of Memory'and'curiosity gaps', it offers superbly practical insights. Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon.

Издательство: "Random House, Inc."

Купить за 796 руб в My-shop

Heath

Heath Heath (h[=e]th), n. [OE. heth waste land, the plant heath, AS. h[=ae][eth]; akin to D. & G. heide, Icel. hei[eth]r waste land, Dan. hede, Sw. hed, Goth. hai[thorn]i field, L. bucetum a cow pasture; cf. W. coed a wood, Skr. ksh[=e]tra field. [root]20.] 1. (Bot.) (a) A low shrub ({Erica vulgaris} or {Calluna vulgaris}), with minute evergreen leaves, and handsome clusters of pink flowers. It is used in Great Britain for brooms, thatch, beds for the poor, and for heating ovens. It is also called {heather}, and {ling}. (b) Also, any species of the genus {Erica}, of which several are European, and many more are South African, some of great beauty. See Illust. of {Heather}. [1913 Webster]

2. A place overgrown with heath; any cheerless tract of country overgrown with shrubs or coarse herbage. [1913 Webster]

Their stately growth, though bare, Stands on the blasted heath. --Milton [1913 Webster]

{Heath cock} (Zo["o]l.), the blackcock. See {Heath grouse} (below).

{Heath grass} (Bot.), a kind of perennial grass, of the genus {Triodia} ({Triodia decumbens}), growing on dry heaths.

{Heath grouse}, or {Heath game} (Zo["o]l.), a European grouse ({Tetrao tetrix}), which inhabits heaths; -- called also {black game}, {black grouse}, {heath poult}, {heath fowl}, {moor fowl}. The male is called {heath cock}, and {blackcock}; the female, {heath hen}, and {gray hen}.

{Heath hen}. (Zo["o]l.) See {Heath grouse} (above).

{Heath pea} (Bot.), a species of bitter vetch ({Lathyrus macrorhizus}), the tubers of which are eaten, and in Scotland are used to flavor whisky.

{Heath throstle} (Zo["o]l.), a European thrush which frequents heaths; the ring ouzel. [1913 Webster]

Источник: Heath

Другие книги схожей тематики:

АвторКнигаОписаниеГодЦенаТип книги
HeathMade to StickWhy does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you… — @Random House, Inc., @ @- @ @ Подробнее...
796бумажная книга
Anthonie WurthTraining Reinforcement. The 7 Principles to Create Measurable Behavior Change and Make Learning StickA proven framework to fill the gap between«knowing» and «doing» Training Reinforcement offers expert guidance for more effective training outcomes. Last year, US companies spent over $165 Billon on… — @John Wiley&Sons Limited (USD), @ @ @ @ Подробнее...
2081.26электронная книга
Big Book of Christmas Decorations to Cut, Fold&Stick200 decorative tear-out sheets for creating irresistible homemade Christmas decorations, including snowflakes, stars, paperchains, and angels. Simple step-by-step instructions guide children through… — @Usborne Publishing Ltd., @(формат: 220x225, 400 стр.) @ @ @ Подробнее...2013
1759бумажная книга
Harford TimFifty Things that Made the Modern EconomyBased on the series produced for the BBC World Service Who thought up paper money? How did the contraceptive pill change the face of the legal profession? Why was the horse collar as important for… — @Abacus, @ @ @ @ Подробнее...2018
1395бумажная книга
Harford TimFifty Things that Made the Modern EconomyBased on the series produced for the BBC World ServiceWho thought up paper money? How did the contraceptive pill change the face of the legal profession? Why was the horse collar as important for… — @Little, Brown and Company, @ @ @ @ Подробнее...2018
1624бумажная книга
Чалдини РобертПсихология согласия. Революционная методика убеждения до начала убежденияОб авторе Роберт Чалдини знаменитый американский психолог, родоначальник направления психологии, изучающего феномена влияния. Самая известная книга ЧалдиниПсихология влияния была переведена на 30… — @ЭКСМО, @(формат: 170x215, 400 стр.) @ @ @ Подробнее...2017
506бумажная книга
Don PeppersRules to Break and Laws to Follow. How Your Business Can Beat the Crisis of Short-TermismPraise for Rules to Break&Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism«A fascinating, highly readable synthesis of business principles, technology, sociology and common… — @John Wiley&Sons Limited (USD), @ @ @ @ Подробнее...
2883.85электронная книга
Teri WilsonAlaskan HomecomingSecond-Chance ReunionBallet dancer Posy Sutton is only back in her hometown of Aurora, Alaska, until her injury heals. It's a decision that'd be easier to stick to if she didn't keep bumping into her… — @HarperCollins, @ @ @ @ Подробнее...
304.76электронная книга
Kathryn ShayA Man She Couldn't ForgetClare Boneli has felt like a stranger to herself ever since the night an accident took her memory.The night she made a choice between two very different men. Both Brady Langston and Jonathan Harris… — @HarperCollins, @ @ @ @ Подробнее...
304.76электронная книга
Рэйнбоу РоуэллEleanor& ParkОт издателя:Eleanor is the new girl in town, and with her chaotic family life, her mismatched clothes and unruly red hair, she couldn&# 039;t stick out more if she tried. Park is the boy at the back… — @ @(формат: 130x200мм, 330стр. стр.) @ @ @ Подробнее...2013
420бумажная книга
Ken BlanchardKnow Can Do! Put Your Know-How Into ActionAttempting to better themselves—learn new skills, break bad habits, realize their potential—people read books, attend seminars, take training courses. And companies pitch in too, spending billions of… — @Альпина Диджитал, @ @ @ @ Подробнее...
1398электронная книга
Cole Knaflic NussbaumerStorytelling with Data. A Data Visualization Guide for Business ProfessionalsDon't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of… — @John Wiley&Sons Limited (USD), @ @ @ @ Подробнее...
2598.33электронная книга
Jolles Robert L.How to Run Seminars and Workshops. Presentation Skills for Consultants, Trainers, Teachers, and SalespeopleMake your message stick with expert help from this classic trainer's resource How to Run Seminars and Workshops is the classic guide for trainers and presenters in any industry. Packed with clear… — @John Wiley&Sons Limited (USD), @ @ @ @ Подробнее...
1821.11электронная книга
Robert Hagstrom G.The Warren Buffett WayWarren Buffett is the most famous investor of all time and one of today’s most admired business leaders. He became a billionaire and investment sage by looking at companies as businesses rather than… — @John Wiley&Sons Limited (USD), @ @ @ @ Подробнее...
1947.93электронная книга
Doug LemovPractice Perfect. 42 Rules for Getting Better at Getting BetterRules for developing talent with disciplined, deliberate, intelligent practice We live in a competition loving culture. We love the performance, the big win, the ticking seconds of the clock as the… — @John Wiley&Sons Limited, @ @ @ @ Подробнее...
1333.34электронная книга
Другие книги по запросу «Made to Stick» >>

Look at other dictionaries:

  • Made to Stick — Infobox Book name = Made to Stick title orig = translator = image caption = Front Cover author = Chip Heath Dan Heath illustrator = cover artist = country = language = English series = subject = Psychology genre = publisher = Random House release …   Wikipedia

  • Stick Cricket — is an Adobe Flash cricket game website. The game was developed originally by Cann Creative, a company from Sydney, Australia. Cann Creative later partnered with Advergamer, a company from London, England to further develop Stick Cricket into an… …   Wikipedia

  • stick — [stik] n. [ME stikke < OE sticca, akin to Du stek, ON stik < IE base * steig , a point > STAKE, Frank * stakka, Gr stigma, L instigare, INSTIGATE] 1. a long, usually slender piece of wood; specif., a) a twig or small branch broken off or …   English World dictionary

  • Stick — Stick, n. [OE. sticke, AS. sticca; akin to stician to stab, prick, pierce, G. stecken a stick, staff, OHG. steccho, Icel. stik a stick. See {Stick}, v. t..] 1. A small shoot, or branch, separated, as by a cutting, from a tree or shrub; also, any… …   The Collaborative International Dictionary of English

  • Stick chimney — Stick Stick, n. [OE. sticke, AS. sticca; akin to stician to stab, prick, pierce, G. stecken a stick, staff, OHG. steccho, Icel. stik a stick. See {Stick}, v. t..] 1. A small shoot, or branch, separated, as by a cutting, from a tree or shrub; also …   The Collaborative International Dictionary of English

  • Stick insect — Stick Stick, n. [OE. sticke, AS. sticca; akin to stician to stab, prick, pierce, G. stecken a stick, staff, OHG. steccho, Icel. stik a stick. See {Stick}, v. t..] 1. A small shoot, or branch, separated, as by a cutting, from a tree or shrub; also …   The Collaborative International Dictionary of English

  • stick — 1 Stick, adhere, cohere, cling, cleave can mean to be or become closely, firmly, or indissolubly attached. Stick implies attachment by affixing; one thing or a person sticks to another, or things or persons stick together when they are literally… …   New Dictionary of Synonyms

  • Stick Figure Death Theatre — is an animation showcase website, created by owner Matt Calvert in 1996. As the name suggests, this site is home to stick figure movies of characters (usually) meeting their doom. Movies were originally rejected if they had stick figures and no… …   Wikipedia

  • Stick It — (¡Que les den! en España y Pisando firme en Latinoamérica) es una película estadounidense protagonizada por Jeff Bridges, Missy Peregrym y Vanessa Lengies. La película fue escrita y dirigida por Jessica Bendinger, producida por Touchstone… …   Wikipedia Español

  • stick out — *bulge, jut, protuberate, protrude, project, overhang, beetle Analogous words: *extend, prolong, elongate, lengthen: *expand, swell, distend: obtrude (see INTRUDE) stiff adj Stiff, rigid, inflexible, tense, stark, wooden can mean so firm, hard,… …   New Dictionary of Synonyms

  • stick figure — stick′ fig ure n. 1) fia a drawing of a human or animal, usu. made with one line each for the torso and appendages, and often a circle for the head 2) a one dimensional character, as in a novel • Etymology: 1945–50 …   From formal English to slang


We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.