Электронная книга: Aliza Sherman «Social Media Engagement For Dummies»
Put«engage» front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing. Helps you build and foster social media relationships with potential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions–and make things happen Explores the fundamentals, especially for do-it-yourself small-business owners and marketers Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more Social MediaEngagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line! Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9781118530269 электронная книга Купить за 1625.34 руб и скачать на Litres |
Aliza Sherman
Aliza Sherman (Uh-LEE-zuh; also Aliza Pilar Sherman and Aliza Sherman Risdahl) born
Sherman has received recognition for her role as an entrepreneur focused on women's issues, particularly women's role in the new media industry and their participation on the
Cybergrrl and Webgrrls
In 1995, she founded the first full-service Internet company owned by a woman - Cybergrrl, Inc. - and the first global women's new media networking organization - Webgrrls International, a hybrid of online and offline networking, education and mentoring for women interested in technology-related fields. She also launched the first three general interest web sites for women - Cybergrrl.com, [http://www.webgrrls.com Webgrrls.com] , and [http://www.femina.com Femina.com] - all predating other major women's web sites. Lambert, Laura. (2005). "Aliza Sherman." in "The Internet: A Historical Encyclopedia. Part 1, Biographies." Santa Barbara, CA: ABC-CLIO.] She is credited with coining the term "Webgrrls" to refer to women with Web sites. [ The initial goal of Webgrrls was to provide a way for women to meet other women who were interested in and knowledgeable about the Internet. From Webgrrls' start as a series of meetups in Past work Sherman was named by She spent 1995 through 1999 speaking about the Internet for women at colleges and universities including She was part of the She has been an advisor to nonprofit organizations for girls including [http://www.genaustin.org GenAustin] and numerous websites and women-owned Internet businesses including [http://www.hipguide.com HipGuide] and [http://www.collegebroadband.com College Broadband] . In 1997 she left Webgrrls to concentrate on writing. In 2000, Kevin Kennedy became CEO of both Cybergrrl, Inc. and Webgrrls. In 2001, Sherman relocated to Current work She is an avid blogger with several blogs of her own including [http://babyfruit.typepad.com/ Babyfruit] and [http://babyfruit.typepad.com/mediagirl Aliza Sherman Rants and Raves] . Her sixth book is "The Everything Blogging Book," published in 2006. Bibliography Books by Sherman include: * "PowerTools for Women in Business: 10 Ways to Succeed in Life and Work." (Entrepreneur Press, 2001) ISBN 1-891984-32-2 References Notes Other references External links * [http://www.witi.com/wire/witiwomen/asherman/asherman_complete.shtml Interview with Aliza Sherman] , from WITI Источник: Aliza Sherman
* "Cybergrrl @ Work: Tips and Inspiration for the Professional You." (Penguin Putnam, 2001) ISBN 0-425-17656-8
* "Cybergrrl: A Woman's Guide to the World Wide Web." (Ballantine, 1998) ISBN 0-345-42382-8
* "The Everything Blogging Book." (Adams Media, July 2006) ISBN 1-59337-589-1.
* "Aliza Sherman: Cybergrrl at the wheel" - " [http://archives.cnn.com/2001/CAREER/jobenvy/05/04/cybergrrl/ CNN, May 4, 2001] "
* "Cybergrrl" author aims to get more women on the Web" - " [http://www.cnn.com/books/dialogue/9802/aliza.sherman/index.html CNN, Feb 9, 1998] "
* "Aliza Sherman as `Cybergrrl' propels women and girls into cyberspace" - "The Augusta Chronicle/Associated Press, December 4, 1996" [http://chronicle.augusta.com/stories/120496/girl.html]
* [http://www.mediaegg.com/ Mediaegg.com] -- Sherman's personal website.
* [http://webgrrls.com/ webgrrls.com]
* [http://www.femina.com/ femina.com]
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