Электронная книга: Jeff Sauro «Customer Analytics For Dummies»
|
The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter business decisions that generate more loyal customers Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9781118937631 электронная книга Купить за 1950.53 руб и скачать на Litres |
Другие книги схожей тематики:
| Автор | Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|---|
| Marcia Kaufman | Big Data For Dummies | Find the right big data solution for your business or organization Big data management is one of the major challenges facing business, industry, and not-for-profit organizations. Data sets such as… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | 1950.53 | электронная книга | |
| Jeanette McMurtry | Marketing For Dummies | The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | 1755.42 | электронная книга | |
| Greg Holden | Starting an Online Business For Dummies | Mind your business with this updated edition of the bestselling online business how-to guide Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | 1625.34 | электронная книга | |
| Bernard Marr | Big Data For Small Business For Dummies | Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data… — John Wiley&Sons Limited, электронная книга Подробнее... | 1775.1 | электронная книга |
См. также в других словарях:
SAS System — Infobox Software name = SAS caption = SAS 9 on Microsoft Windows developer = SAS Institute latest release version = 9.2 latest release date = March, 2008 operating system = Windows, IBM mainframe, Unix/Linux, OpenVMS Alpha genre = numerical… … Wikipedia
Gmail — This article is about Google s email service. For other uses, see Gmail (disambiguation) … Wikipedia
Geo targeting — (in internet marketing) is the method of determining the physical location of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization … Wikipedia
