Книга: David Cole «The complete guide to book marketing»

The complete guide to book marketing

267 pages Written for publishers, authors, self-publishers and publishing staff, The Complete Guide to Book Marketing is packed with practical advice and effective strategies for reaching the largest possible audience for an individual title or an entire line. This book shows how to: Market to bookstores and libraries Sell to bookclubs, associations and nonbook retailers Market on the Internet Tap into subsidiary rights and special sales opportunities Create an effective PR campaign Craft persuasive marketing copy Brimming with useable information and helpful examples, this comprehensive guide contains a marketing timeline and checklists, sample spreadsheets, press releases, pitch letters, publisher profiles, case studies, and an extensive resource list. ISBN:1-58115-028-8

ISBN: 1-58115-028-8

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David Cole

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Источник: David Cole

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