Книга: Keith Stephenson «Packaging»

Packaging

Серия: "-"

DemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the‘what?’ and ‘why?’ of design, DemoGraphics: Packaging dissects the ‘who?’. Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession and shopping habits. Case studies and interviews with designers and brand owners explain how and why specific choices have been made, why it works and how it evolved from a prototype or concept to form successful, user-centred design. DemoGraphics: Packaging also offers designers a palette of ideas, materials, and inspirations with which to design their own targeted packaging. This is a vital text for both designers and brand, advertising, and marketing professionals and students.

Издательство: "RotoVision" (2007)

ISBN: 978-2-940361-71-7

Купить за 2652 руб в My-shop

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См. также в других словарях:

  • packaging — pack‧ag‧ing [ˈpækɪdʒɪŋ] noun [uncountable] 1. TRANSPORT material, boxes etc, used for wrapping goods to protect them, for example because they are being taken somewhere; = PACKING: • recyclable plastic foam packaging 2. the process of wrapping or …   Financial and business terms

  • packaging — [ paka(d)ʒiŋ ] n. m. • v. 1980; mot angl., de package ♦ Anglic. Technique d emballage qui soigne la présentation dans une perspective publicitaire. Recomm. offic. conditionnement. ● packaging nom masculin (anglais packaging) Étude des techniques… …   Encyclopédie Universelle

  • packaging — /ingl. ˈpækɪdʒɪŋ/ [vc. ingl., da to package «imballare»] s. m. inv. imballaggio □ imballo, confezione …   Sinonimi e Contrari. Terza edizione

  • packaging — ► NOUN ▪ materials used to wrap or protect goods …   English terms dictionary

  • Packaging — Le packaging (ou encapsulation[1]) est constitué de l emballage et du conditionnement[2] d un produit industriel. Sa fonction première est de protéger et conserver le produit contenu, et sert généralement de support pour l affichage d… …   Wikipédia en Français

  • packaging — /pak euh jing/, n. 1. an act or instance of packing or forming packages: At the end of the production line is a machine for packaging. 2. the package in which merchandise is sold or displayed: Attractive packaging can help sell a product. [1870… …   Universalium

  • packaging — noun ADJECTIVE ▪ fancy ▪ Many customers are influenced by designer names and fancy packaging. ▪ original ▪ Keep your sales receipt and the original packaging. ▪ recyclable …   Collocations dictionary

  • packaging — / pækɪdʒɪŋ/ noun 1. the act of putting things into packages 2. material used to protect goods which are being packed ● bubble wrap and other packaging material ● The fruit is sold in airtight packaging. 3. attractive material used to wrap goods… …   Marketing dictionary in english

  • packaging — pack|ag|ing [ˈpækıdʒıŋ] n [U] 1.) the container or material that a product is sold in ▪ plastic packaging see usage note ↑package1 2.) the process of wrapping something for sale ▪ the date of packaging 3.) a way of making something seem… …   Dictionary of contemporary English

  • packaging — [[t]pæ̱kɪʤɪŋ[/t]] N UNCOUNT Packaging is the container or covering that something is sold in. It is selling very well, in part because the packaging is so attractive. ...layers of expensive, wasteful packaging …   English dictionary

  • packaging — noun (U) 1 material used to cover a product that is sold in a shop: Packaging adds to the cost of food. 2 (U) the process of wrapping food for sale: Prepacked bacon carries the date of packaging. 3 a way of making a plan or a politician seem… …   Longman dictionary of contemporary English


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