Книга: Keith Stephenson «Packaging»
|
Серия: "-" DemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the‘what?’ and ‘why?’ of design, DemoGraphics: Packaging dissects the ‘who?’. Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession and shopping habits. Case studies and interviews with designers and brand owners explain how and why specific choices have been made, why it works and how it evolved from a prototype or concept to form successful, user-centred design. DemoGraphics: Packaging also offers designers a palette of ideas, materials, and inspirations with which to design their own targeted packaging. This is a vital text for both designers and brand, advertising, and marketing professionals and students. Издательство: "RotoVision" (2007)
ISBN: 978-2-940361-71-7 Купить за 2652 руб в My-shop |
Другие книги схожей тематики:
| Автор | Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|---|
| Klimchuk Marianne R. | Packaging Design. Successful Product Branding From Concept to Shelf | The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure… — John Wiley&Sons Limited, электронная книга Подробнее... | 4682.84 | электронная книга | |
| Marianne Klimchuk R. | Packaging Design. Successful Product Branding from Concept to Shelf | How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | 4292.61 | электронная книга | |
| Wendy Jedlicka | Packaging Sustainability. Tools, Systems and Strategies for Innovative Package Design | How to take the lead with sustainable packaging design solutions With initiatives like the Wal-Mart Scorecard in the U.S. and the E.U.'s Packaging Directive, delivering sustainable packaging is now… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | 3898.47 | электронная книга | |
| Mark Hampshire, Keith Stephenson | Packaging: Design Successful Packaging for Specific Customer Groups | The first book to explore the vital, commercial relationship between design, marketing, and the target audience. "DemoGraphics" is the first series of design books to examine how successful designs… — Rotovision, (формат: 245x245, 208 стр.) Подробнее... | 2007 | 859 | бумажная книга |
| Mark Hampshire, Keith Stephenson | Packaging: Design Successful Packaging for Specific Customer Groups | The first book to explore the vital, commercial relationship between design, marketing, and the target audience. `DemoGraphics` is the first series of design books to examine how successful designs… — Rotovision, (формат: 245x245, 208 стр.) Подробнее... | 2007 | 3431 | бумажная книга |
| Annika Olsson | Managing Packaging Design for Sustainable Development. A Compass for Strategic Directions | Packaging design is a powerful vehicle for making our lives friendlier, our planet greener and our businesses richer. It is an essential link between the producer and the customer, where it… — John Wiley&Sons Limited, электронная книга Подробнее... | 6329.71 | электронная книга | |
| Abellan Mguel | Eco Packaging Design | Packaging products are designed to last as long as possible before recycling, where the vital process starts all over again. The importance of recyclable packaging is clearly recognised by all market… — Monsa, - Подробнее... | 2012 | 2833 | бумажная книга |
| Mark Kirwan J. | Handbook of Paper and Paperboard Packaging Technology | The definitive industry reference on the paper and paperboard packaging sector. Now in a fully revised and updated second edition, this book discusses all the main types of packaging based on paper… — John Wiley&Sons Limited, электронная книга Подробнее... | 16987.64 | электронная книга | |
| Robert Klanten | Boxed and Labelled: New Approaches to Packaging Design: 2 | The suggestive power of packaging as a communication tool. Packaging is the face of a product. Packaging not only gives a product its visual identity, but it can also determine where that product is… — Die Gestalten Verlag, - Подробнее... | 2011 | 4606 | бумажная книга |
См. также в других словарях:
packaging — pack‧ag‧ing [ˈpækɪdʒɪŋ] noun [uncountable] 1. TRANSPORT material, boxes etc, used for wrapping goods to protect them, for example because they are being taken somewhere; = PACKING: • recyclable plastic foam packaging 2. the process of wrapping or … Financial and business terms
packaging — [ paka(d)ʒiŋ ] n. m. • v. 1980; mot angl., de package ♦ Anglic. Technique d emballage qui soigne la présentation dans une perspective publicitaire. Recomm. offic. conditionnement. ● packaging nom masculin (anglais packaging) Étude des techniques… … Encyclopédie Universelle
packaging — /ingl. ˈpækɪdʒɪŋ/ [vc. ingl., da to package «imballare»] s. m. inv. imballaggio □ imballo, confezione … Sinonimi e Contrari. Terza edizione
packaging — ► NOUN ▪ materials used to wrap or protect goods … English terms dictionary
Packaging — Le packaging (ou encapsulation[1]) est constitué de l emballage et du conditionnement[2] d un produit industriel. Sa fonction première est de protéger et conserver le produit contenu, et sert généralement de support pour l affichage d… … Wikipédia en Français
packaging — /pak euh jing/, n. 1. an act or instance of packing or forming packages: At the end of the production line is a machine for packaging. 2. the package in which merchandise is sold or displayed: Attractive packaging can help sell a product. [1870… … Universalium
