Book: Mark Hampshire, Keith Stephenson «Packaging: Design Successful Packaging for Specific Customer Groups»

Packaging: Design Successful Packaging for Specific Customer Groups

Производитель: "Rotovision"

The first book to explore the vital, commercial relationship between design, marketing, and the target audience. `DemoGraphics` is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the `what` and `why` of design, `DemoGraphics: Packaging` dissects the `who`? Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession, and shopping habits. Case studies and interviews with designers and brand owners explain how and why specific choices have been made, why it works, and how it evolved from a prototype or concept to form a successful, user-centered design. - Explores designs that work for target groups, together with case-study evidence, color wheels, materials and typeface choices. - Unique mix of theory, showcase designs, research,... ISBN:2940361711, 9782--9403617-1-7

Издательство: "Rotovision" (2007)

Формат: 245x245, 208 стр.

ISBN: 9782--9403617-1-7

Купить за 3431 грн (только Украина) в

Другие книги схожей тематики:

АвторКнигаОписаниеГодЦенаТип книги
Mark Hampshire, Keith StephensonPackaging: Design Successful Packaging for Specific Customer GroupsThe first book to explore the vital, commercial relationship between design, marketing, and the target audience. "DemoGraphics" is the first series of design books to examine how successful designs… — Rotovision, (формат: 245x245, 208 стр.) Подробнее...2007
859бумажная книга

Look at other dictionaries:

  • Design management — is the business side of design. Design managers need to speak the language of the business and the language of design …   Wikipedia

  • Starbucks — For other uses, see Moby Dick#Starbuck. Starbucks Corporation Type Public company Traded as NASDAQ: …   Wikipedia

  • Business and Industry Review — ▪ 1999 Introduction Overview        Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… …   Universalium

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

  • Computers and Information Systems — ▪ 2009 Introduction Smartphone: The New Computer.       The market for the smartphone in reality a handheld computer for Web browsing, e mail, music, and video that was integrated with a cellular telephone continued to grow in 2008. According to… …   Universalium

  • logistics — /loh jis tiks, leuh /, n. (used with a sing. or pl. v.) 1. the branch of military science and operations dealing with the procurement, supply, and maintenance of equipment, with the movement, evacuation, and hospitalization of personnel, with the …   Universalium

  • Radio-frequency identification — (RFID) is a technology that uses radio waves to transfer data from an electronic tag, called RFID tag or label, attached to an object, through a reader for the purpose of identifying and tracking the object. Some RFID tags can be read from… …   Wikipedia

  • New product development — In business and engineering, new product development (NPD) is the term used to describe the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible (that is, something physical …   Wikipedia

  • Amazon.com — Amazon.com, Inc. Type Public Traded as NASDAQ: AMZN NASDAQ 100 Component …   Wikipedia

  • Amadeus IT Group — Infobox Company company name = Amadeus IT Group SA | company company type = company slogan = Your technology partner foundation = (1987) location = Madrid, Spain key people = José Antonio Tazón, President and CEO num employees = 7663 revenue =… …   Wikipedia

  • Apple Inc. — This article is about the technology company. For other companies named Apple , see Apple (disambiguation). Apple Inc …   Wikipedia


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.