Книга: Mark Hampshire, Keith Stephenson «Packaging: Design Successful Packaging for Specific Customer Groups»
|
The first book to explore the vital, commercial relationship between design, marketing, and the target audience. "DemoGraphics" is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the "what" and "why" of design, "DemoGraphics: Packaging" dissects the "who"? Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession, and shopping habits. Case studies and interviews with designers and brand owners explain how and why specific choices have been made, why it works, and how it evolved from a prototype or concept to form a successful, user-centered design. - Explores designs that work for target groups, together with case-study evidence, color wheels, materials and typeface choices. - Unique mix of theory, showcase designs, research, statistics, and... Издательство: "Rotovision" (2007) Формат: 245x245, 208 стр.
ISBN: 2940361711, 9782--9403617-1-7 Купить за 859 руб на Озоне |
Другие книги автора:
| Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|
| Packaging: Design Successful Packaging for Specific Customer Groups | The first book to explore the vital, commercial relationship between design, marketing, and the target audience. `DemoGraphics` is the first series of design books to examine how successful designs… — Rotovision, (формат: 245x245, 208 стр.) Подробнее... | бумажная книга |
См. также в других словарях:
Design management — is the business side of design. Design managers need to speak the language of the business and the language of design … Wikipedia
Starbucks — For other uses, see Moby Dick#Starbuck. Starbucks Corporation Type Public company Traded as NASDAQ: … Wikipedia
Business and Industry Review — ▪ 1999 Introduction Overview Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… … Universalium
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Computers and Information Systems — ▪ 2009 Introduction Smartphone: The New Computer. The market for the smartphone in reality a handheld computer for Web browsing, e mail, music, and video that was integrated with a cellular telephone continued to grow in 2008. According to… … Universalium
logistics — /loh jis tiks, leuh /, n. (used with a sing. or pl. v.) 1. the branch of military science and operations dealing with the procurement, supply, and maintenance of equipment, with the movement, evacuation, and hospitalization of personnel, with the … Universalium
