Книга: Al Ries «22 Immutable Laws of Branding, The»

Al Ries

Al Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries coined the term "positioning", as related to the field of marketing, and authored "Positioning: The Battle For Your Mind", an industry standard on the subject.

Ries graduated from DePauw University in 1950 with a degree in liberal arts and accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1963. The agency later changed to a marketing strategy firm, Trout & Ries.

In 1972, again cooperating with Trout, Ries co-authored a three-part series of articles declaring the arrival of the "Positioning Era" in "Advertising Age" magazine, promoting their concept of positioning.

In 1994, Ries founded Ries & Ries with his daughter Laura a recent graduate of Northwestern University and TBWA advertising account executive.

Ries was selected as one of the most influential people in the field of public relations in the 20th century by "PR Week" magazine in 1999. Ries has also written a number of books that have made the "BusinessWeek" best seller list [cite web|url=http://www.businessweek.com/1999/02/b3611179.htm|title=The Business Week Best-Seller List|date=1999-01-11] [cite web|url=http://www.businessweek.com/magazine/content/02_44/b3806033.htm|title=The BusinessWeek Best Seller List|date=2002-11-04] on a number of occasions.

Bibliography

*Al Ries
**"Focus" (1996)

*Al Ries with Laura Ries
** "22 Immutable Laws of Branding" (1998) (2002)
** "11 Immutable Laws of Internet Branding" (2000)
** "The Fall of Advertising and the Rise of PR" (2002)
** "The Origin of Brands" (2004)

*Al Ries with Jack Trout
** "Positioning: The Battle for Your Mind" (1980) (2000)
** "Marketing Warfare" (1985)(2005)
** "Bottom-up Marketing" (1988)
** "Horse Sense" (1991)
** "The 22 Immutable Laws of Marketing" (1993)

References

External links

* [http://www.ries.com Ries & Ries consulting firm]
* [http://www.imno.org/regions.asp?reg=na&selectit=284 IMNO Open Source Mentoring Interview with Al Ries]
* [http://www.ExactingEditor.com/AlRies-2006.html Q&A featuring Al Ries]

Источник: Al Ries