Электронная книга: Rob Carter «Typographic Design. Form and Communication»

Typographic Design. Form and Communication

Precise visual communication requires first-rate typography skills Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals. Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery.

Издательство: "John Wiley&Sons Limited"

ISBN: 9781118715819

электронная книга

Купить за 5405.16 руб и скачать на Litres

Rob Carter

Rob Carter is professor of typography and graphic design at Virginia Commonwealth University. He has received numerous awards for his work from organizations such as the American Institute of Graphic Arts, New York Type Directors Club, Society of Typographic Arts, Creativity, and Print regional annual. He is the author of "American Typography Today", the five-volume "Working with Type" series, "Digital Colour and Type", "Typographic Design: Form And Communication" ISBN 0-471-38341-4 (this one along with Ben Day and Philip Meggs), and "Typographic Specimens: The Great Typefaces" (along with Philip Meggs).

External links

* [http://www.pubinfo.vcu.edu/artweb/CDE/faculty_home.html Virginia Commonwealth University faculty]

Источник: Rob Carter

Другие книги схожей тематики:

АвторКнигаОписаниеГодЦенаТип книги
Rob CarterTypographic Design. Form and CommunicationPrecise visual communication requires first-rate typography skills Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all… — @John Wiley&Sons Limited, @ @ @ @ Подробнее...
5405.16электронная книга

Look at other dictionaries:

  • Widows and orphans — A widowed line: the last line of a paragraph, all alone on the other side of a page break. At the end of the first paragraph, the word lorem is an orphan in the second sense: a very short final line that, because the rest of its line is white,… …   Wikipedia

  • graphic design — the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, esp. to produce a specific effect. * * * The art and profession of selecting and arranging visual elements such as… …   Universalium

  • Graphic design — Graphic symbols are often functionalist and anonymous,[1] as these pictographs from the US National Park Service illustrate. Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction… …   Wikipedia

  • Date and time notation by country — Different style conventions and habits exist around the world for dates and times in writing and speaking. Examples:*The order that a year, month, and day are written. *How weeks are identified. *The 24 hour clock and/or the 12 hour clock. *The… …   Wikipedia

  • Steven Heller (graphic design) — Infobox journalist name = Steven Heller caption = Steven Heller birthname = birth date = 1950 birth place = death date = death place = education = occupation = alias = title = family = spouse = domesticpartner = children = relatives = ethnic =… …   Wikipedia

  • Labeling (map design) — Cartographic labeling is a form of typography and strongly deals with form, style, weight and size of type on a map. Essentially, labeling denotes the correct way to label features (points, arcs, or polygons). Form In type, form describes… …   Wikipedia

  • Typeface — Font family redirects here. For the CSS property, see Font family (HTML). For the Marvel Comics antihero, see Typeface (comics). For the documentary film, see Typeface (film). A Specimen, a broadsheet with examples of typefaces and fonts… …   Wikipedia

  • Column (typography) — An example of a two column layout with caption. In typography, a column is one or more vertical blocks of content positioned on a page, separated by gutters and/or rules. Columns are most commonly used to break up large bodies of text that cannot …   Wikipedia

  • Bodoni — Infobox font name = Bodoni style = Serif classifications = Vox ATypI: Didone British: Didone Bringhurstian: Romantic date = 1798 creator = Giambattista Bodoni variations = Berthold Bodoni Antiqua LTC Bodoni 175 Linotype Bodoni Bauer Bodoni… …   Wikipedia

  • Lithography — Charles Marion Russell s The Custer Fight (1903). Note the range of tones, fading toward the edges …   Wikipedia

  • Philip B. Meggs — Philip Baxter Meggs (1942–2002) was an American graphic designer, professor, historian and author of books on graphic design. Currently his book History of Graphic Design is required reading in many courses on design.Fact|date=May 2007He has been …   Wikipedia