Электронная книга: Paul Baines «The Wiley-Blackwell Encyclopedia of Eighteenth-Century Writers and Writing 1660 - 1789»

The Wiley-Blackwell Encyclopedia of Eighteenth-Century Writers and Writing 1660 - 1789

The Wiley-Blackwell Encyclopedia of Eighteenth-Century Writers and Writing1660-1789 features coverage of the lives and works of almost 500 notable writers based in the British Isles from the return of the British monarchy in 1660 until the French Revolution of 1789. Broad coverage of writers and texts presents a new picture of 18th-century British authorship Takes advantage of newly expanded eighteenth-century canon to include significantly more women writers and labouring-class writers than have traditionally been studied Draws on the latest scholarship to more accurately reflect the literary achievements of the long eighteenth century

Издательство: "John Wiley&Sons Limited"

ISBN: 9781444390070

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Paul Baines

Dr. Paul Baines (born 9 May 1973) is a British marketing academic, specialising in the topic of marketing for political parties and candidates. He is Senior Lecturer in Marketing at Cranfield University. Previously he was Director of Business Development at Middlesex University Business School.

Paul’s research has particularly focused on the application of market research and strategic marketing by political and corporate organisations in a political context. This includes marketing for political parties, government and special interest groups, war PR and propaganda, and lobbying, with market positioning, segmentation and persuasion as the key underlying dimensions.

He is co-editor, with Bal Chansarkar of ‘Introduction to Marketing Research’ (MU Press, 1999), co-author of ‘Contemporary Strategic Marketing’ with Ross Brennan and Paul Garneau (Palgrave Press, 2002) and with Bal Chansarkar, of ‘Introducing Marketing Research’ (John Wiley & Sons, 2002.), with John Egan and Frank Jefkins of ‘Public Relations’ (Butterworth-Heinemann, 2004) and with Sir Robert Worcester and Roger Mortimore of ‘Explaining Labour’s Landslip’ (Politicos, 2005).

Источник: Paul Baines

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Paul BainesThe Wiley-Blackwell Encyclopedia of Eighteenth-Century Writers and Writing 1660 - 1789The Wiley-Blackwell Encyclopedia of Eighteenth-Century Writers and Writing1660-1789 features coverage of the lives and works of almost 500 notable writers based in the British Isles from the return… — John Wiley&Sons Limited, электронная книга Подробнее...
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