Электронная книга: Robert Heath «Seducing the Subconscious. The Psychology of Emotional Influence in Advertising»
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Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship iswith the ads we see every day. Издательство: "John Wiley&Sons Limited"
ISBN: 9781119967620 электронная книга Купить за 2181.42 руб и скачать на Litres |
Robert Heath
Sir Robert Heath (1575-1649) served King
External links
*Paul E. Kopperman, [http://www.oxforddnb.com/view/article/12842 ‘Heath, Sir Robert (1575–1649)’] , "Oxford Dictionary of National Biography", Oxford University Press, Sept 2004; online edn, Oct 2006, accessed 4 June 2007
Источник: Robert Heath
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| Автор | Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|---|
| Robert Heath | Seducing the Subconscious. The Psychology of Emotional Influence in Advertising | Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to… — John Wiley&Sons Limited, электронная книга Подробнее... | 2181.42 | электронная книга |
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