Электронная книга: Roger Blackwell «Brands That Rock. What Business Leaders Can Learn from the World of Rock and Roll»

Brands That Rock. What Business Leaders Can Learn from the World of Rock and Roll

The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today’s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America’s traditional marketing and branding mindset. In Brands That Rock, Roger Blackwell and Tina Stephan, co-authors of best-selling Customers Rule! and From Mind To Market, take readers behind the music to uncover how businesses can create brands that become adopted by culture and capture a long-term position in the marketplace. Brands That Rock takes a unique, behind-the-music look at how businesses can increase brand awareness, customer loyalty, and profits by implementing some of thesame strategies that legendary bands have used to transform customers into fan and create deep, emotional connections with them. Aerosmith and Madonna offer insight into how to evolve a brand to remain relevant in the marketplace without alienating current fans, while the Rolling Stones and KISS prove that successful execution at all levels of the brand experience are key to capturing long-term loyalty. Stephan and Blackwell also examine how businesses, from Victoria’s Secret and Wal-Mart to Cadillac and Kraft, have implemented ‘rock and roll strategies’ to become adopted by culture andsecure fans in their own right. Filled with fun anecdotes and interviews from industry insiders, Brands That Rock will relate to managers who grew up with classic rock, showing them how build iconic brands, and delight fans decade after decade. Roger D. Blackwell (Columbus, OH) is President of Roger Blackwell Associates, a consulting firm that works with Fortune 500 companies in the areas of consumer trends, strategy, e-commerce, and global business. A highly sought-after speaker, he is also Professor of Marketing at the Fisher College of Business at The Ohio State University. Tina Stephan (Columbus, OH and New York, NY) is Vice President of Roger Blackwell Associates. Together, they have collaborated on eight books, including Customers Rule! and From Mind to Market, and numerous articles and research projects.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9780471483441

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Roger Blackwell

Roger Blackwell is an American recognized marketing expert and public speaker. He has a reputation throughout that country.

He has written several books on marketing including "Consumer Behavior" (ISBN 0-03-021108-5), "From Mind to Market : Reinventing the Retail Supply Chain" (ISBN 0-88730-833-3) and "Customers Rule!" (ISBN 0-609-60865-7).

Blackwell was a long-time marketing professor at The Ohio State University and has been referred to as "The Father of Consumer Behavior" for his pioneering, albeit rather cumbersome, model of the consumer decision-making process.

Insider trading conviction

While serving on the board of Worthington Foods, Blackwell shared knowledge of a pending acquisition by Kellogg's to family members, business partners, and acquaintances. Having garnered this information, subsequent stock purchases of Worthington were made, and the speculators reaped the windfall of value transfer from the acquirer to the target firm.

He was convicted for 19 counts of insider trading during the summer of 2005, and is currently serving a six year sentence in federal prison in Morgantown, WV.

External links

* [http://www.worthingtonfoods.com/ Worthington Foods]

Источник: Roger Blackwell

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