Электронная книга: Andy Nulman «Pow! Right Between the Eyes. Profiting from the Power of Surprise»

Pow! Right Between the Eyes. Profiting from the Power of Surprise

Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a«Who cares?» and a «Holy cow!» Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In today’s information economy, it doesn’t matter how many people you reach, but how much attention they pay. And the best way to get attention is with the powerful, but largely misunderstood, element of surprise. Pow! Enter Andy Nulman with the art of surprise marketing. An explosive new outlook, surprise marketing solidifies the bond between you and your customers like nothing else, and keeps them coming back for more by providing a continuous flow of what they never expected. Pow! Right Between the Eyes reveals the secrets, theories, and tactics of surprise marketing, and wields outrageous real-world examples (and even more outrageous tools like «The Lubricant to Yes» and «Euphoric Shock»)to help expand the boundaries of the extreme and create a bigger bang for bigger profits. On his quest to unlock the secret of why some things knock your socks off and others put you to sleep, Nulman shares insights from director Alfred Hitchcock, designer Philippe Starck, playwright David Mamet, Family Guy creator Seth McFarlane, Harvard psychologists, songwriters, bloggers, and even the inventor of Pirate Booty snack chips. And he shows how today’s smartest companies are winning big with surprises stories like: • How Oprah’s shocking announcement that «Everybody gets a car!» sent herWeb site traffic up 800% and helped the Pontiac G6 outsell its competitors by 20% • How Target earns $7 billion a year in free publicity with stunts like a floating temporary store in New York’s Hudson River or putting on a vertical fashion show where acrobat models walked down the side of Rockefeller Center • How Bear Naked Granola reversed the trick-or-treat tradition by sending costumed street teams door-to-door to give away granola samples on Halloween Andy Nulman is a wildly-successful businessman and even wilder public speaker who first learned the power of surprise working with Jay Leno, Jerry Seinfeld, Jim Carrey, and many other comedians as the cofounder and CEO of the Just For Laughs Festival, the world’s largest comedy event. His book shares hilarious and effective surprise promotions that he himself dreamed up for the event and in his current position as cofounder, President, and CMO of Airborne Mobile, which brings brands like Maxim, Family Guy, and the NFL to the mobile media world. Don’t forget to read the book’s two forewords by the legendary John Cleese and CBS Late Late Show host Craig Ferguson. Surprising choices for a business book? Well…what didyou expect?

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9780470443828

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Andy Nulman

Andy Nulman is an award-winning Montreal-based businessman best known for his activities in co-founding and promoting the "Just For Laughs" comedy festival; under Nulman's stewardship, the festival grew from a two-day show to a month-long event drawing international audiences. Nulman also sold multi-million dollar corporate sponsorships and created/ Executive Produced over 150 Festival TV shows, in a variety of languages, all over the world. He wrote, produced and hosted the 1997 CBC production of "The Worst of Just For Laughs," [http://www.fruvous.com/tvradio/971018hs.html] created the controversial,Gemini-award nominated gay sketch comedy show "In Thru The Out Door" [http://www.nsb.com/espeakers/NSB/espeakers/6763/AndyNulman.html] for CBC and Showtime in 1998 and won a "Best Variety Series" Gemini Award for "The Best of Just For Laughs" in 1993.

In 1999, Nulman left the Festival’s full-time employ; however, he directs its major Gala Shows at the St. Denis Theater every July, and remains on the Board of Directors of the Festival's parent company.

After "Just For Laughs"

Nulman is founder, President, and CMO of Airborne Mobile, a media-space company. In 2005, he and partner Garner Bornstein sold the company to Japan’s Cybird Holdings for close to $100 million [http://findarticles.com/p/articles/mi_m0EIN/is_2005_June_21/ai_n13824703] . In 2006, Airborne was cited as North America’s 4th-Fastest Growing Tech Company by the Deloitte Fast 500. In June of 2008, Nulman and Bornstein re-purchased the company [http://www.mobile-ent.biz/news/30926/Cybird-sells-Airborne-back-to-management] .

Before joining Just For Laughs, Nulman was a journalist, starting at the age of 16 at the weekly tabloid The Sunday Express, [http://www.canada.com/montrealgazette/news/westisland/story.html?id=b3033686-a075-4d95-ab06-8f886dd31b4a] where he stayed for six years, and was eventually promoted to the positions of Entertainment Editor and Promotion Manager. During that period, he also freelanced for publications the likes of Variety, Us Magazine and the rock ‘n’ roll music bi-weekly Circus Magazine.

Источник: Andy Nulman

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Andy NulmanPow! Right Between the Eyes. Profiting from the Power of SurprisePow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a«Who cares?» and a… — John Wiley&Sons Limited (USD), электронная книга Подробнее...
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