Электронная книга: Bonnie Anderson «News Flash. Journalism, Infotainment and the Bottom-Line Business of Broadcast News»

News Flash. Journalism, Infotainment and the Bottom-Line Business of Broadcast News

While talking heads debate the media's alleged conservative or liberal bias, award-winning journalist Bonnie Anderson knows that the problem with television news isn't about the Left versus the Right–it's all about the money. From illegal hiring practices to ethnocentric coverage to political cheerleading, News Flash exposes how American broadcast conglomerates'pursuit of the almighty dollar consistently trumps the need for fair and objective reporting. Along the way to the bottomline, the proud tradition of American television journalism has given way to an entertainment-driven industry that's losing credibility and viewers by the day. As someone who has worked as both a broadcast reporter and a network executive, Anderson details how the networks have been co-opted by bottom-line thinking that places more value on a telegenic face than on substantive reporting. Network executives—the real power in broadcast journalism—are increasingly employing tactics and strategies from the entertainment industry. They «cast» reporters based on their ability to «project credibility,» value youth over training and experience, and often greenlight coverage only if they can be assured that it will appeal to advertiser-friendly demographics.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9780787975654

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Bonnie Anderson

Bonnie Anderson is the current president of the House of Deputies in the Episcopal Church in the United States of America. Jointly with the Presiding Bishop, Katharine Jefferts Schori, she is the most senior figure in the Episcopal Church. Elected in 2006 (vice-president in 2003), she is from the Episcopal Diocese of Michigan, where she has served as Canon to the Ordinary and President of the Standing Commission. [http://www.episcopalchurch.org/13299_7968_ENG_HTM.htm]

Anderson holds an honorary Doctor of Divinity from the Episcopal Divinity School and an honorary Doctor of Canon Law from Seabury-Western Theological Seminary. [http://www.episcopalchurch.org/13299_7968_ENG_HTM.htm]

Источник: Bonnie Anderson

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Bonnie AndersonNews Flash. Journalism, Infotainment and the Bottom-Line Business of Broadcast NewsWhile talking heads debate the media's alleged conservative or liberal bias, award-winning journalist Bonnie Anderson knows that the problem with television news isn't about the Left versus the… — @John Wiley&Sons Limited (USD), @ @ @ @ Подробнее...
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См. также в других словарях:

  • Infotainment — For the Pitchshifter album, see Infotainment?. Infotainment is information based media content or programming that also includes entertainment content in an effort to enhance popularity with audiences and consumers. [1] It is a neologistic… …   Wikipedia


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