Электронная книга: John Foley «Balanced Brand. How to Balance the Stakeholder Forces That Can Make Or Break Your Business»

Balanced Brand. How to Balance the Stakeholder Forces That Can Make Or Break Your Business

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of their stakeholders: customers, employees, shareholders, media, government, and community. Even well-known and seemingly successful brands and reputations have suffered from this backlash (e.g. Nike and overseas sweatshops, Wal-Mart and unfair employment practices, McDonald's and obesity issues.) Every stakeholder applies their personal and professional values to judge the performance of a company. Branding expert John Foley has developed the BalancedBrand System, which helps companies assess corporate values, identify potential flashpoints, and align values to build a stronger brand and reputation. BalancedBrand identifies and helps manage the forces that will change the way business does business. Foley and co-author Julie Kendrick have created new tools that build and protect brands and reputations.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9780787983819

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John Foley

John Foley may refer to:
* Sir John Paul Foley (b. 1939), former Chief of Defense Intelligence and Lieutenant-Governor of Guernsey
* John R. Foley, U.S. Congressman from Maryland, 1959-1961
* John Foley (musician), songwriter of Catholic liturgical music
* John Patrick Cardinal Foley, Roman Catholic cardinal
* "John Samuel Foley", first bishop of Detroit, for whom Bishop Foley Catholic High School in Madison Heights, Michigan is named
* John Henry Foley, Irish sculptor
* John Foley (author);See also
*Jack Foley (disambiguation)

Источник: John Foley

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John FoleyBalanced Brand. How to Balance the Stakeholder Forces That Can Make Or Break Your BusinessCompanies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and… — John Wiley&Sons Limited (USD), Подробнее...
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