Электронная книга: Hartmut Esslinger «A Fine Line. How Design Strategies Are Shaping the Future of Business»

A Fine Line. How Design Strategies Are Shaping the Future of Business

praise for a fine line«A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective.» —Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com «At Flextronics, we fell in love with Hartmut and frog, and their passion for bringing crazy great designs and design processes into the forefront of great product companies. We used their expertise to help our customers, many of the greatest product companies in the world, including Apple, HP, Cisco, Microsoft and others. It is a credit to Hartmut that in the midst of a shocking global recession, frog still sets quarterly revenue records. Theirs is a unique and fascinating story.» —Michael Marks, partner, Riverwood Capital LLC and former CEO, Flextronics «Hartmut's new approach to design is felt in every room in every house in every country and in every business around the world. He proved that thoughtful design is not only good for people but is good for business—and that both are interlinked. I have been fortunate to have observed first hand his impact at Sony, Apple, and HP?and have learned so much from him. He is an unsung hero of our times! A Fine Line is a must-read for designers and business people alike.» —Satjiv Chahil, senior vice president, Hewlett-Packard «A fascinating, breathtaking, and exemplary insight into a success story that never had so much topicality, and so much informative potential as just now. Esslinger offers an honest and encouraging portrait of the incredible power of the business and design alliance. A Fine Line is ahandbook of design expertise and the art of business at its best, showing a variety of radical solutions and fresh new ideas.» —Professor Dr Peter Zec, president, ICSID and founder, red dot awards

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9780470500392

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Hartmut Esslinger

Hartmut Esslinger (born 1944) is a German-American industrial designer.

At age 25 Esslinger finished studies at the Fachhochschule Schwäbisch Gmünd in Germany and started his own design agency, later renamed frog design. For his first client, German avantgarde consumer electronics company Wega, he created the first "full plastics" color TV and HiFi series "Wega system 3000". His work for Wega won him instant international fame. In 1974, Esslinger was hired by Sony - Sony also acquired Wega shortly after - and he was instrumental in creating a global design image for Sony, especially with the Sony Triniton and personal music products. The Sony-Wega Music System Concept 51K was chosen by the Museum of Modern Art, New York.

As of 1976, Esslinger also worked for Louis Vuitton, helping them to become one of the world's leading luxury brands.

In 1982 he entered into an exclusive $1,000,000 per year contract with Apple Computer to create a design strategy which transformed Apple from a "Silicon Valley Start-Up" into a global brand. Setting up shop in California for the first time, Esslinger & frogdesign created the "Snow White design language" which was applied to all Apple product lines from 1984 to 1990, commencing with the Apple IIc and including the Macintosh computer. The original IIC was acquired by the Whitney Museum of Art in New York and "Time" voted it Design of the Year. Soon after Steve Jobs departure, Esslinger broke his own lucrative contract with Apple and followed Jobs to Next Computer.

Other essential client engagements include Lufthansa's global design and brand strategy, SAP's corporate identity and software user interface, Microsoft Windows branding and user interface design, Siemens, NEC, Olympus, HP, Motorola and General Electric.

In December 1990 Esslinger was featured on the cover of "BusinessWeek" the only living designer thus honored since Raymond Loewy in 1934.Esslinger is a founding Professor of the Hochschule fuer Gestaltung in Karlsruhe, Germany and since 2006 he is a Professor for convergent industrial design at the University of Applied Arts in Vienna, Austria. In 1996, Esslinger was awarded a honorary doctorate of Fine Arts by the Parsons School of Design, New York.

Esslinger is also the owner of the American minor league soccer club, the San Jose Frogs, who play in the USL Premier Development League.

See also

* Frog design
* Apple Industrial Design Group

External links

* [http://www.goethe.de/kue/des/dos/dos/dsd/ess/en1854375.htm Hartmut Esslinger and frogdesign – The face of the digital age] via Goethe-Institut
* [http://www.theapplecollection.com/design/macproto/Hartmut2.html Apple IIc image]

Источник: Hartmut Esslinger

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