Книга: Al Ries, Jack Trout «Positioning: The Battle for Your Mind»
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Серия: "Деловой бестселлер" 246 pages Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It s the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a position in the prospect s mind, one that reflects the company s own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a hole not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising. ISBN:0071359168 Формат: 60x90/16мм, 256 стр.
ISBN: 0071359168 |
Al Ries
Al Ries is a
Ries graduated from
In 1972, again cooperating with Trout, Ries co-authored a three-part series of articles declaring the arrival of the "Positioning Era" in "
In 1994, Ries founded Ries & Ries with his daughter Laura a recent graduate of
Ries was selected as one of the most influential people in the field of
Bibliography
*Al Ries
**"Focus" (1996)
*Al Ries with
** "22 Immutable Laws of Branding" (1998) (2002)
** "11 Immutable Laws of Internet Branding" (2000)
** "The Fall of Advertising and the Rise of PR" (2002)
** "The Origin of Brands" (2004)
*Al Ries with
** "Positioning: The Battle for Your Mind" (1980) (2000)
** "Marketing Warfare" (1985)(2005)
** "Bottom-up Marketing" (1988)
** "Horse Sense" (1991)
** "
References
External links
* [http://www.ries.com Ries & Ries consulting firm]
* [http://www.imno.org/regions.asp?reg=na&selectit=284 IMNO Open Source Mentoring Interview with Al Ries]
* [http://www.ExactingEditor.com/AlRies-2006.html Q&A featuring Al Ries]
Источник: Al Ries
Jack Trout
Jack Trout is an owner of Trout & Partners, a
Bibliography
* Jack Trout
** "Jack Trout on Strategy" — New York. McGraw-Hill. March 2004.
**"A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius" — New York. John Wiley & Sons. Nov 2002.
**"Big Brands. Big Trouble: Lessons Learned the Hard Way" — New York. John Wiley & Sons. 2001.
* Jack Trout with
**"Differentiate or Die" — New York. John Wiley & Sons. 2000.
**"The New Positioning" — New York. McGraw-Hill. 1996.
**"The Power of Simplicity" — New York. McGraw-Hill. Nov. 1998.
* Jack Trout with
**"Positioning: The Battle for Your Mind" — New York. McGraw-Hill. 1981.
**"Marketing Warfare" — New York. McGraw-Hill. 1986.
**"Bottom-Up Marketing" — New York. McGraw-Hill. 1989.
**"
Источник: Jack Trout
Другие книги схожей тематики:
| Автор | Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|---|
| Al Ries, Jack Trout | Positioning: The Battle for Your Mind | 246 pages Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It s the first concept to deal with the problems of communicating in an overcommunicated… — (формат: 60x90/16мм, 256 стр.) Деловой бестселлер Подробнее... | 2000 | 1059 | бумажная книга |
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