Книга: Филип Котлер, Гари Армстронг, Вероника Вонг, Джон Сондерс.
Philip Kotler, Gary Armstrong, Veronika Wong, John Saunders. «Основы маркетинга. 5-е европейское издание.
Principles of Marketing (5th european ed.)»

Основы маркетинга. 5-е европейское издание.<br><small>Principles of Marketing (5th european ed.)</small>

Производитель: "Вильямс"

Серия: "Несерийные"

752 стр. Новое издание Основ маркетинга (европейское издание), написанное основателем науки маркетинга Филипом Котлером в соавторстве с Гари Армстронгом, Джоном Сондерсом и Вероникой Вонг, содержит основные положения теории маркетинга и примеры, взятые из деятельности европейских компаний. Наряду с базовыми сведениями читатель получит информацию о новых методических разработках в маркетинге и узнает, как меняется маркетинг с развитием технологий и изменением финансовой ситуации в мире. Кроме того, авторы рассказывают о маркетинге в Интернете и с помощью мобильной связи, о новых разработках в менеджменте продаж, приводят примеры составления бюджета маркетинга организации, объясняют, как используется в маркетинге (особенно в рекламе) статистика и психология. В последние годы общество предъявляет все более высокие требования как к производителям товаров, так и к продавцам, и маркетинг, реагируя на изменившиеся запросы, становится все более социально ориентированным. Книга рассчитана на широкий круг читателей, в особенности изучающих маркетинг, рекламу, менеджмент. ISBN:978-5-8459-1571-9

Издательство: "Вильямс" (2012)

Формат: 170мм х 240мм, 752 стр.

ISBN: 978-5-8459-1571-9

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Gary Armstrong

Infobox Rugby biography
name = Gary Armstrong


caption =
birthname =
nickname =
dateofbirth =
birthyear = 1966
birthmonth =09
birthday =30
placeofbirth = Edinburgh, Scotland
dateofdeath =
placeofdeath =
height =
weight =
ru_position = scrum-half|capital=yes
ru_nationalteam = Scotland British and Irish Lions
ru_nationalyears = 1988-1999 1989
ru_nationalcaps = 51 0
ru_nationalpoints = (21) (0)
ru_ntupdate = 5 March 2007
ru_clubyears = 2002-2004 1995-2002
ru_clubcaps =
ru_proclubs = The Borders Newcastle Falcons
ru_clubpoints =
ru_clubupdate =5 March 2007
ru_amateurclubs = Jed-Forest RFC
ru_amateuryears = 1987-1995
ru_amupdate =5 March 2007
other =
occupation =
family =
spouse =
children =
relatives =
school =
university =

Gary Armstrong (born 30 September, 1966 in Edinburgh) is a former Scottish rugby union player who played scrum-half. He played for Jed-Forest RFC, Newcastle Falcons, The Borders and represented Scotland and the British Lions.

cotland's most capped scrum half

Gary equalled Roy Laidlaw’s then record as Scotland’s most capped scrum-half when he won his 47th cap against Romania in August 1999. He then joined the 50-cap club when he led Scotland to victory in the World Cup play-off match against Samoa that October.

He retired from international rugby after Scotland’s 18-30 defeat by New Zealand in the 1999 Rugby World Cup quarter-final against New Zealand.

Five Nations

Gary Armstrong led Scotland to the 1999 Five Nations Championship, playing his eighth Test as captain as Scotland grasped pole position with their stunning 36-22 victory against France.

He was skipper throughout the previous two Five Nations Championships and was also captain on Scotland’s 1999 visit to South Africa, when he played in all four matches and scored the opening try of the tour in the victory over Border.

Injuries

Had not injury intervened – and the presence of such peers as Bryan Redpath and Andy Nicol – Gary would surely have won many more caps in an international career that began in 1988.

Twice, in 1992 and 1994, he suffered serious knee damage and it spoke volumes for his tenacity and courage that he returned to the top flight. He had succeeded a fellow Lion and Scotland cap, Roy Laidlaw, as scrum half at Jed-Forest.

British Lions

Gary Armstrong then went on to emulate Laidlaw by playing for both Scotland and the Lions, touring with the latter in Australia in 1989.

Newcastle

He joined Newcastle Falcons in 1995, and his appetite for the fray was seen to best advantage when the club won England’s Allied Dunbar Premiership title in 1998. Many supporters believe Armstrong to be the best player in the club's history.

The Borders

Gary finished his career by returning home to play for the newly created professional team, The Borders. He retired in 2004 at about the same time as Doddie Weir. An interesting sidenote: In Jonny Wilkinson's book 'How to Play Rugby My Way' Armstrong's nickname is given as the 'scrap-yard dog' as Jonny has never met anyone as 'tough as him!'

Career statistics

International career: 51 caps. 1988 - A. 1989 - W E I F Fj R. 1990 - I F W E NZ1 NZ2 Arg. 1991 - F W E I R (WC) J I WS E NZ. 1993 - I F W E. 1994 - E I. 1996 - NZ1 NZ2 A. 1997 - W SA (rep). 1998 - It I F W E SA (rep). 1999 - W E I F Arg R WC (SA U Sam NZ).

Points: 21 - 5 tries.

(Rewritten from the [http://www.scottishrugby.org/news.cfm?action=plainnewsdetails&newsid=12727 SRU website] - used with permission)

External links

* [http://sport.scotsman.com/topics.cfm?tid=325&id=474132002 The Scotsman]

Источник: Gary Armstrong

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Филип Котлер, Гари Армстронг, Вероника Вонг, Джон Сондерс.
Philip Kotler, Gary Armstrong, Veronika Wong, John Saunders.
Основы маркетинга. 5-е европейское издание.
Principles of Marketing (5th european ed.)<_small>
752 стр. Новое издание Основ маркетинга (европейское издание), написанное основателем науки маркетинга… — Вильямс, (формат: 170мм х 240мм, 752 стр.) Несерийные Подробнее...2012
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