Электронная книга: George Pitcher «The Death of Spin»

The Death of Spin

Charts the rise and fall of the spin culture of the last two decades… Every decade has its own identity, key values and needs. The 1990s were the age of spin, when the materialism of the 1980s, the desire for instant communication and soundbite democracy came together in the spin culture. This spread throughout society from business and politics even to charitiesand the church. Somewhere in these polished communications the message was lost. In this fascinating and highly readable work George Pitcher tells the story of the rise and fall of the spin culture, predicting its final death in the early years of the twenty first century. He examines methods of communication as a reflection of and within the context of the values of society and the process of democracy, before drawing on his considerable experience both as the giver and receiver of spin, to examine how we can move beyond the age of spin. * A zeitgeist work that captures the quest for meaningin the current age and a desire to progress beyond the heady days of spin culture. * Charts the history and rationale of spin throughout society from the early days of Margaret Thatcher to the death of spin in the hands of the masters of the spin culture. * Interspersed with the author's own diary entries as a journalist covering major events of the past twenty years * Discusses methods of communication, how they reflect the values of the age and the relationship between business and politics * Discusses the way ahead: how politicians, businesses and institutions can communicate with the general population in the post spin age. * Author offers a unique perspective with insights both as the giver and receiver of spin.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9780470856574

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George Pitcher

George Pitcher is a journalist, author, public relations pioneer and an Anglican priest. He was appointed Religion Editor of Telegraph Media in May 2008, covering the Daily and Sunday Telegraphs and the on-line output. He was Industrial Editor of The Observer between 1988 and 1991, during which his commentary on the high summer of Thatcherite utility privatisation led to the Industrial Society (the precursor to the Work Foundation) voting him National Newspaper Industrial Journalist of the Year in 1991. In 1992, he co-founded the innovative communications consultancy Luther Pendragon with Charles Stewart-Smith, the television journalist. The firm grew through the Nineties off the back of major and often controversial clients such as British Gas, Kimberly Clark, Holocaust Memorial Day and the Hinduja family. Luther Pendragon lays claim to having developed the professional practice of issues management, but this is disputed in the PR industry. In 2006, the firm was subject to a management buy-out, said to be worth £11 million by the trade magazine "PR Week". Pitcher had undertaken training for ordained ministry in the Church of England and was ordained curate of St Bride's, Fleet Street, London - known as The Media Church. He is now Associate Priest at St Bride's. He has proved a contentious priest, organising debates in church and a Christmas concert by Seventies supergroup Jethro Tull. He occasionally attacks the conservative evangelical wing of the Church in print.


Pitcher is married to an Italian woman with several children and lives in Sussex. One of his properties was once owned by the Harrods family (The people who founded Harrods, Knightsbridge, London).


Numerous articles in newspapers and magazines, usually on business topics and religion. In 2002, Wiley published his work "The Death of Spin", an indictment of the superficiality of business and politics.

Источник: George Pitcher

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