Электронная книга: George Pitcher «The Death of Spin»
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Charts the rise and fall of the spin culture of the last two decades… Every decade has its own identity, key values and needs. The 1990s were the age of spin, when the materialism of the 1980s, the desire for instant communication and soundbite democracy came together in the spin culture. This spread throughout society from business and politics even to charitiesand the church. Somewhere in these polished communications the message was lost. In this fascinating and highly readable work George Pitcher tells the story of the rise and fall of the spin culture, predicting its final death in the early years of the twenty first century. He examines methods of communication as a reflection of and within the context of the values of society and the process of democracy, before drawing on his considerable experience both as the giver and receiver of spin, to examine how we can move beyond the age of spin. * A zeitgeist work that captures the quest for meaningin the current age and a desire to progress beyond the heady days of spin culture. * Charts the history and rationale of spin throughout society from the early days of Margaret Thatcher to the death of spin in the hands of the masters of the spin culture. * Interspersed with the author's own diary entries as a journalist covering major events of the past twenty years * Discusses methods of communication, how they reflect the values of the age and the relationship between business and politics * Discusses the way ahead: how politicians, businesses and institutions can communicate with the general population in the post spin age. * Author offers a unique perspective with insights both as the giver and receiver of spin. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9780470856574 электронная книга Купить за 2113.78 руб и скачать на Litres |
George Pitcher
George Pitcher is a journalist, author, public relations pioneer and an Anglican priest. He was appointed Religion Editor of Telegraph Media in May 2008, covering the Daily and Sunday Telegraphs and the on-line output. He was Industrial Editor of
Personal
Pitcher is married to an Italian woman with several children and lives in Sussex. One of his properties was once owned by the Harrods family (The people who founded Harrods, Knightsbridge, London).
Publications
Numerous articles in newspapers and magazines, usually on business topics and religion. In 2002, Wiley published his work "The Death of Spin", an indictment of the superficiality of business and politics.
Источник: George Pitcher
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| George Pitcher | The Death of Spin | Charts the rise and fall of the spin culture of the last two decades… Every decade has its own identity, key values and needs. The 1990s were the age of spin, when the materialism of the 1980s, the… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | 2113.78 | электронная книга | |
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| McCann C. | Let The Great World Spin | New York, August 1974: a man is walking in the sky. Between the newly built Twin Towers, the man twirls through the air. Far below, the lives of complete strangers spin towards each other: Corrigan… — (формат: Мягкая бумажная, 356 стр.) Подробнее... | 2009 | 712 | бумажная книга |
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