Электронная книга: Mark Weiner «Unleashing the Power of PR. A Contrarian's Guide to Marketing and Communication»

Unleashing the Power of PR. A Contrarian's Guide to Marketing and Communication

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter&Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9780787985998

электронная книга

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Mark Weiner

Mark S. Weiner is a professor of law at Rutgers University School of Law - Newark. He teaches constitutional law, professional responsibility and legal history.[1]

Professor Weiner received his A.B. from Stanford University, where he graduated with Honors and Distinction and was elected to Phi Beta Kappa. He holds a J.D. from Yale Law School and a Ph.D. in American Studies from Yale University, where he was awarded a Jacob K. Javits Fellowship from the United States Department of Education, a Samuel I. Golieb Fellowship in Legal History from New York University School of Law, and a dissertation fellowship from the Whiting Foundation.[1] In 2009 he was a Fulbright Scholar at the University of Akureyri, Iceland.[2]

He is the author of Black Trials: Citizenship From the Beginnings of Slavery to the End of Caste (Alfred A. Knopf, 2004), which has been selected a 2005 Silver Gavel Award winner by the American Bar Association. Professor Weiner also received a year-long fellowship from the National Endowment for the Humanities for Black Trials. His book Americans without Law: The Racial Boundaries of Citizenship (New York University Press, 2006) was awarded the President's Book Award from the Social Science History Association (see juridical racialism). Other publications include New Biographical Evidence on Somerset's Case, in Slavery & Abolition (2002).

Weiner is the son of psychologist Bernard Weiner and the godson of the photographer Stuart Klipper.

Contents

Juridical racialism

"Juridical racialism" is a term coined by Weiner in his book Americans Without Law: The Racial Boundaries of Citizenship. Juridical racialism is a civic rhetoric or discourse through which the racial boundaries of civic life are defined based on the perceived capacity of minority groups for specific forms of legal behavior.

The concept of juridical racialism is meant to explain the phenomena of race being used as the primary factor in determining equality under the law, rather than class, gender, or age. The notion of race as being the chief consideration in disputes can be traced from areas such as the Civil War to the jurisprudence of judges in notable court cases.

Perhaps the first prominent usages of juridical racialism occurred immediately after the Civil War in a time named by President Ulysses S Grant the "assimilationist era". During this time, the federal government attempted to force Native Americans to adopt Euro-American styles of living. Under the Dawes Act passed during this era, the United States was given the power to totally alter the property regimes of scores of individual societies.

Juridical racialism manifested itself in the case of the Native American, Crow Dog (Ex Parte Crow Dog). In 1881, shaman Crow Dog, who opposed the United States' involvement in Indian affairs, killed a fellow Native American, Spotted Tail, during a dispute. In accordance with current laws, Crow Dog was dealt with under Sioux tribal law, however the Bureau of Indian Affairs used the incident to test the federal government's jurisdiction in Native American lands. After Crow Dog was brought to trial, it was the opinion of the Supreme Court that he should be set free. However, the decision was not due to the sovereignty of the tribe but rather the ambiguous nature of the statute in question. According to Justice Thomas Stanley Matthews, the language used to in the Act was awkward because it invoked the term "orderly government" which had to be read in the context of clear ethno-legal differences between Euro-Americans and Native Americans.

Works

http://legalhistoryblog.blogspot.com/search/label/Iceland

See also

References

Источник: Mark Weiner

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Mark WeinerUnleashing the Power of PR. A Contrarian's Guide to Marketing and CommunicationUsing dozens of case studies from well-known companies such as General Electric, FedEx, Procter&Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers… — John Wiley&Sons Limited (USD), электронная книга Подробнее...
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