Электронная книга: Troy Waugh «Power Up Your Profits. 31 Days to Better Selling»

Power Up Your Profits. 31 Days to Better Selling

Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules. Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9780471703587

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КнигаОписаниеГодЦенаТип книги
101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms"Troy Waugh—'the rainmakers'rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical… — John Wiley&Sons Limited (USD), электронная книга Подробнее...4292.61электронная книга

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