Электронная книга: Troy Waugh «101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms»

101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

"Troy Waugh—'the rainmakers'rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results." —Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process ofrelationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today!

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9780471654759

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Power Up Your Profits. 31 Days to Better SellingExpert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction This updated Second Edition demonstrates how combining the power of trust with the power of… — John Wiley&Sons Limited (USD), электронная книга Подробнее...3902.37электронная книга

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