Электронная книга: David Booth «Display Advertising. An Hour a Day»

Display Advertising. An Hour a Day

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781118227343

электронная книга

Купить за 1950.53 руб и скачать на Litres

David Booth

David Booth may refer to:

Источник: David Booth

Другие книги схожей тематики:

АвторКнигаОписаниеГодЦенаТип книги
David BoothDisplay Advertising. An Hour a DayA complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are… — John Wiley&Sons Limited (USD), электронная книга Подробнее...
1950.53электронная книга

См. также в других словарях:

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… …   Wikipedia

  • AArrow Advertising LLC — Infobox Organization name = AArrow Advertising,LLC image border = size = caption = msize = mcaption = motto = formation = 2002 extinction = type = Outdoor Advertising headquarters = Washington, D.C. location = San Diego Los Angeles Inland Empire… …   Wikipedia

  • April Fools Day 2008 — April 1, 2008 was an April Fools Day falling on a Tuesday. In newspapers, magazines and news websites * About.com s Car Reviews posted a fake story that Toyota had announced a new 256 horsepower V6 Prius to accommodate the needs of car buyers… …   Wikipedia

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

  • Computers and Information Systems — ▪ 2009 Introduction Smartphone: The New Computer.       The market for the smartphone in reality a handheld computer for Web browsing, e mail, music, and video that was integrated with a cellular telephone continued to grow in 2008. According to… …   Universalium

Поделиться ссылкой на выделенное

Прямая ссылка:
Нажмите правой клавишей мыши и выберите «Копировать ссылку»