Электронная книга: Joe Waters «Cause Marketing For Dummies»

Cause Marketing For Dummies

Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781118119044

электронная книга

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Joe Waters

Joe Waters (born 20 September 1953) is an Irish former professional footballer.

Joe grew up in Limerick, Ireland, and began his professional soccer career at the age of 15.

After playing for the Republic of Ireland U15 and U18 national teams, Joe moved to England to play for Leicester City in 1969.

However, it was with Grimsby Town that he spent the most of his career having arrived there initially on loan in January 1976. He was signed for £10,000 on a permanent deal shortly afterwards.

He played for Grimsby between 1976 and 1983 and scored 65 goals in 356 league appearances. He also scored five goals in 20 FA Cup games for the Mariners during that time.

On 13th October, he made his international debut for the Republic of Ireland national football team scoring the equaliser 10 minutes from time in a 3-3 friendly draw against Turkey in Ankara. His only other full international cap did not come until 3 years later when he replaced Gerry Daly as a second half substitute in a 1-0 defeat to Northern Ireland on 21st November 1979 in Belfast.

In 1984, Joe moved to the USA and joined the Tacoma Stars of the MISL. In 1987, he led the Stars to the MISL finals for the first time in the team's history.

Joe has three daughters -- Kelly, Shauna, and Lindley. He and his wife, Sue live in Tacoma's north end.

Links

* [http://216.239.59.104/search?q=cache:1PumehZ6fYAJ:www.codalmighty.com/site/ca.php%3Fpage%3Dpatb-joe-waters+%22joe+Waters%22+Grimsby&hl=en&ct=clnk&cd=1 Tributes from Grimsby website]

* [http://www.gtst.net/site/content/view/91/63/ Article from Grimsby Town Supporters Trust]

Источник: Joe Waters

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