Электронная книга: Andy Bird «The Growth Drivers. The Definitive Guide to Transforming Marketing Capabilities»
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The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9781119961185 электронная книга Купить за 3902.37 руб и скачать на Litres |
Andy Bird
Andy Bird is the Chairman of "Walt Disney International".
Early life
Bird grew up in Career Bird first started is career in broadcasting as the breakfast show producer of Disney career In 2004 Bird joined References
Источник: Andy Bird
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| Автор | Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|---|
| Andy Bird | The Growth Drivers. The Definitive Guide to Transforming Marketing Capabilities | The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | 3902.37 | электронная книга |
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