Электронная книга: Vijay Mahajan «The Arab World Unbound. Tapping into the Power of 350 Million Consumers»
An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are. Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace. Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets Explains how multinational companies, such as Coca-Cola, Unilever, and Proctor&Gamble, and leading regional companies are working successfully in the Arab nations Shows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplaces Vijay Mahajan, author of two previous award-winning books on emerging markets, is one of the world's most-cited researchers in the business and economics sector As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9781118222515 электронная книга Купить за 2598.33 руб и скачать на Litres |
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Vijay Mahajan
Vijay Mahajan (born 1 October, 1954) is an
Education
He has studied electrical engineering at the
Career
Vijay has worked at
Vijay started work in rural economic development in 1981. In 1983, he founded an
Thereafter, in 1991, Vijay decided to work as an independent trainer, consultant and researcher and to focus exclusively on the issue of rural livelihood. Realising the need to attract mainstream financial resources, Vijay conceptualised the establishment of BASIX, which he founded in 1996. BASIX is a new generation institution devoted solely to promoting rural livelihoods. It is among the first micro-finance companies in the world to attract commercial debt and equity investments, both internationally and from within India. He is currently the chairman of the Board at BASIX.
Positions and Recognitions
Vijay was selected an “Outstanding Social Entrepreneur” by the
Vijay has been an advisor to the Planning Commission, Government of India, the state governments of Andhra Pradesh, Karnataka, Madhya Pradesh, Rajasthan and Sikkim, and to the RBI and NABARD. Vijay has co-authored a book “The Forgotten Sector” on rural, non-farm sector in India. He has published over 50 articles on rural livelihood, development and micro-finance in international journals.
Vijay serves on the
Among his inspirations, he includes Ravi Matthai of IIM Ahmedabad,
External links
* [http://www.basixindia.com BASIX]
* [http://www.pradan.net PRADAN]
* [http://www.cgap.org CGAP]
Источник: Vijay Mahajan
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