Электронная книга: Vijay Mahajan «Digital Marketing. Global Strategies from the World's Leading Experts»
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9780471008750 электронная книга Купить за 3902.37 руб и скачать на Litres |
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Vijay Mahajan
Vijay Mahajan (born 1 October, 1954) is an
Education
He has studied electrical engineering at the
Career
Vijay has worked at
Vijay started work in rural economic development in 1981. In 1983, he founded an
Thereafter, in 1991, Vijay decided to work as an independent trainer, consultant and researcher and to focus exclusively on the issue of rural livelihood. Realising the need to attract mainstream financial resources, Vijay conceptualised the establishment of BASIX, which he founded in 1996. BASIX is a new generation institution devoted solely to promoting rural livelihoods. It is among the first micro-finance companies in the world to attract commercial debt and equity investments, both internationally and from within India. He is currently the chairman of the Board at BASIX.
Positions and Recognitions
Vijay was selected an “Outstanding Social Entrepreneur” by the
Vijay has been an advisor to the Planning Commission, Government of India, the state governments of Andhra Pradesh, Karnataka, Madhya Pradesh, Rajasthan and Sikkim, and to the RBI and NABARD. Vijay has co-authored a book “The Forgotten Sector” on rural, non-farm sector in India. He has published over 50 articles on rural livelihood, development and micro-finance in international journals.
Vijay serves on the
Among his inspirations, he includes Ravi Matthai of IIM Ahmedabad,
External links
* [http://www.basixindia.com BASIX]
* [http://www.pradan.net PRADAN]
* [http://www.cgap.org CGAP]
Источник: Vijay Mahajan
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