Электронная книга: Vijay Mahajan «Digital Marketing. Global Strategies from the World's Leading Experts»

Digital Marketing. Global Strategies from the World's Leading Experts

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9780471008750

электронная книга

Купить за 3902.37 руб и скачать на Litres

Другие книги автора:

КнигаОписаниеГодЦенаТип книги
The Arab World Unbound. Tapping into the Power of 350 Million ConsumersAn expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million… — John Wiley&Sons Limited (USD), электронная книга Подробнее...2598.33электронная книга

Vijay Mahajan

Vijay Mahajan (born 1 October, 1954) is an Indian social entrepreneur and chairman of BASIX, a group he founded in 1996. Today, BASIX has supported the livelihoods of over a million rural poor households, of which a third have been supported directly with micro-credit worth over Rs 1000 crore, in addition to savings and insurance services, agricultural/business development services and institutional development services. The other two thirds are supported through over 100 NGO or community based microfinance institutions, whom BASIX provides assistance in funding, training, MIS and operations.

Education

He has studied electrical engineering at the Indian Institute of Technology, Delhi. He has also studied management at the Indian Institute of Management, Ahmedabad, from where he graduated with a gold medal for scholastic performance, and public policy at the Woodrow Wilson School, Princeton University.

Career

Vijay has worked at Philips in a marketing position for four years, mostly in Eastern India. His work took him to several industrial project locations in the hinterland.

Vijay started work in rural economic development in 1981. In 1983, he founded an NGO, PRADAN. Today, PRADAN is one of India’s more effective NGOs, specializing in rural livelihoods and micro-finance. It works with over 100,000 rural poor households.

Thereafter, in 1991, Vijay decided to work as an independent trainer, consultant and researcher and to focus exclusively on the issue of rural livelihood. Realising the need to attract mainstream financial resources, Vijay conceptualised the establishment of BASIX, which he founded in 1996. BASIX is a new generation institution devoted solely to promoting rural livelihoods. It is among the first micro-finance companies in the world to attract commercial debt and equity investments, both internationally and from within India. He is currently the chairman of the Board at BASIX.

Positions and Recognitions

Vijay was selected an “Outstanding Social Entrepreneur” by the Schwab Foundation for Social Entrepreneurship in 2002. He has been a keynote speaker to the OECD Foreign Aid Ministers in Paris in 2004, at the Geneva Private Equity Conference on Microfinance, 2005; and at the Goldman Sachs global forum on microfinance, 2006.

Vijay has been an advisor to the Planning Commission, Government of India, the state governments of Andhra Pradesh, Karnataka, Madhya Pradesh, Rajasthan and Sikkim, and to the RBI and NABARD. Vijay has co-authored a book “The Forgotten Sector” on rural, non-farm sector in India. He has published over 50 articles on rural livelihood, development and micro-finance in international journals.

Vijay serves on the Insurance Regulatory and Development Authority, the Micro Finance Development and Equity Fund and the national Committee on Financial Inclusion. He is the Principal Advisor to the Government of Rajasthan on Livelihoods. He also serves on Boards of several NGOs, and is member of the Executive Committee of CGAP, a global consortium on microfinance.

Among his inspirations, he includes Ravi Matthai of IIM Ahmedabad, Verghese Kurien of NDDB, Prof. Mohammad Yunus of Grameen Bank, Bangladesh and Ela Bhatt of SEWA.

External links

* [http://www.basixindia.com BASIX]
* [http://www.pradan.net PRADAN]
* [http://www.cgap.org CGAP]

Источник: Vijay Mahajan

См. также в других словарях:

  • Economy of the People's Republic of China — Economies of Special Administrative Regions of Hong Kong and Macau are administered separately from the rest of People s Republic of China. Therefore, the information below pertains only to mainland China unless specified otherwise. For the… …   Wikipedia

  • Pharmaceutical industry in the People's Republic of China — The pharmaceutical industry is one of the leading industries in People s Republic of China, covering synthetic chemicals and drugs, prepared Chinese medicines, medical devices, apparatus and instruments, hygiene materials, packing materials, and… …   Wikipedia

  • Business and Industry Review — ▪ 1999 Introduction Overview        Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… …   Universalium

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

  • Computers and Information Systems — ▪ 2009 Introduction Smartphone: The New Computer.       The market for the smartphone in reality a handheld computer for Web browsing, e mail, music, and video that was integrated with a cellular telephone continued to grow in 2008. According to… …   Universalium

  • Economic Affairs — ▪ 2006 Introduction In 2005 rising U.S. deficits, tight monetary policies, and higher oil prices triggered by hurricane damage in the Gulf of Mexico were moderating influences on the world economy and on U.S. stock markets, but some other… …   Universalium

  • performing arts — arts or skills that require public performance, as acting, singing, or dancing. [1945 50] * * * ▪ 2009 Introduction Music Classical.       The last vestiges of the Cold War seemed to thaw for a moment on Feb. 26, 2008, when the unfamiliar strains …   Universalium

  • Industrial Review — ▪ 1994 Introduction       The period since 1990 was proving a difficult time for the older industrialized economies, which had suffered from prolonged recession at home, and also for the previously centrally planned economies of Eastern Europe… …   Universalium

  • china — /chuy neuh/, n. 1. a translucent ceramic material, biscuit fired at a high temperature, its glaze fired at a low temperature. 2. any porcelain ware. 3. plates, cups, saucers, etc., collectively. 4. figurines made of porcelain or ceramic material …   Universalium

  • China — /chuy neuh/, n. 1. People s Republic of, a country in E Asia. 1,221,591,778; 3,691,502 sq. mi. (9,560,990 sq. km). Cap.: Beijing. 2. Republic of. Also called Nationalist China. a republic consisting mainly of the island of Taiwan off the SE coast …   Universalium

  • japan — japanner, n. /jeuh pan /, n., adj., v., japanned, japanning. n. 1. any of various hard, durable, black varnishes, originally from Japan, for coating wood, metal, or other surfaces. 2. work varnished and figured in the Japanese manner. 3. Japans,… …   Universalium


Поделиться ссылкой на выделенное

Прямая ссылка:
Нажмите правой клавишей мыши и выберите «Копировать ссылку»