Электронная книга: Alan Smith «Value Proposition Design. How to Create Products and Services Customers Want»

Value Proposition Design. How to Create Products and Services Customers Want

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business – creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781118968079

электронная книга

Купить за 2276.38 руб и скачать на Litres

Alan Smith

264||45||25||4||13||2||52||17||354||68"(Statistics correct as of 20 April 2008)"

Honours

*Premier League
**Winner (1): 2006-07
**Runner-up (1): 2005-06
*FA Cup
**Runner-up (2): 2004-05, 2006-07
*Football League Cup
**Winner (1): 2005-06
*FA Community Shield
**Runner Up (5): 2004

References

External links

* [http://www.thefa.com/England/SeniorTeam/Players/Postings/2004/03/Alan+Smith+Leeds+United.htm TheFA.com profile]
* [http://www.footballdatabase.com/site/players/index.php?dumpPlayer=165 FootballDatabase career stats]
*soccerbase|15335|Alan Smith
* [http://www.alansmith17.com Very comprehensive Fan Site]

Persondata
NAME= Smith, Alan
ALTERNATIVE NAMES= Smith, Alan
SHORT DESCRIPTION= footballer
DATE OF BIRTH= 1980-10-28
PLACE OF BIRTH= Leeds, England
DATE OF DEATH=
PLACE OF DEATH=

Источник: Alan Smith

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Alan SmithValue Proposition Design. How to Create Products and Services Customers WantThe authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of… — @John Wiley&Sons Limited (USD), @ @ @ @ Подробнее...
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