Электронная книга: Kevin Nalty «Beyond Viral. How to Attract Customers, Promote Your Brand, and Make Money with Online Video»

Beyond Viral. How to Attract Customers, Promote Your Brand, and Make Money with Online Video

Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals. Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians Foreword by veteran vlogger David Meerman Scott First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9780470877609

электронная книга

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Kevin Nalty

Kevin Nalty
Born Kevin Hanemann Nalty
May 12, 1969 (1969-05-12) (age 42)
New Orleans, Louisiana
United States
Years active January 15, 2006-present
Known for Vlogging, Comedy, Blogging
Notable works “Farting in Public”
“Viral Video Genius --
Loses His Cool When Confronted”
“N.A.P.P.Y.”
Spouse Joey Lewis Nalty
Internet information
Web alias(es) Nalts
Web hosting service(s) YouTube, revver, CUBEbreak[1]
Website
www.willvideoforfood.com
www.kevinnalts.com
www.naltsconsulting.com

Kevin Nalty (born May 12, 1969 in New Orleans, Louisiana) is a YouTube comedian and partner based in Doylestown, Pennsylvania better known under his YouTube username Nalts.[2] His YouTube Channel is one of the top-20 most-viewed comedy channels.[3] He has more than 1,000 videos which, as of September 18, 2011, have been viewed more than 236 million times on YouTube alone.[4] He is ranked as one of YouTube's Most Subscribed users.[5] He is the author of "Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (Wiley & Sons, 2010).[6] Nalty speaks at marketing conferences and events,[7] and spoke about "viral video" in Boston at the 2011 International Society for Humor Studies conference in Boston.[8]

Nalty first gained notoriety for a video featured on YouTube's front page the first week of January 2007 - "Viral Video Genius - Loses His Cool When Confronted" - where he plays a skivvy-wearing, geeky intellectual passionate about viral video making. His second featured video, "Farting in Public," in which a young teenager named Spencer (Nalty's nephew's friend) uses a fart machine in public places, all the while seeming to be completely oblivious to the fact that he had done so, has been wildly popular with over 11 million views.[9] Another of his videos, "Crackberry Blackberry", was selected as an official honoree at the 11th Annual Webby Awards.[10] In yet another video he parodies Sarah Palin using a Tootsie motif.

Fox Broadcasting, MTV, Logitech, Microsoft, Holiday Inn Express, Crowne Plaza, and Mentos have sponsored his videos.[11][12]

Contents

The N.A.P.P.Y. Campaign

After being passed over by YouTube’s Partnership Placement program in May 2007, Nalty posted a video called NAPPY on June 1, 2007, in which he asked his fans to send messages to YouTube executives suggesting he be re-considered. As of May 16, 2010, the video has received 68,125 views, 6,659 comments, and 311 video responses. NAPPY stands for “Nalts Advocates for Partnership Placement on YouTube.”

On June 6, 2007, The N.A.P.P.Y. campaign was a success and Nalty became a YouTube Partner, allowing him to earn revenue from advertisements placed next to videos.[citation needed]

The Gootube Conspiracy

On December 4, 2006 Nalty started his "Gootube Conspiracy" video series where Google and Youtube (or Gootube) are trying to disintermediate major TV networks (Fox, ABC, NBC, etc.). Nalty originally made about 32 videos of it on his channel in December, 2006. There were usually 2 video posted a day and about 1 – 2 minutes long. There have been many responses to this series from users such as cfhworld, CIAOfilms, and CQVFilms. Then he and the user Loquesto made a channel separate for the Gootube Conspiracy in January, 2007. They posted fairly often from January, 2007 - August, 2007. In Summer, 2007, Nalts quit the conspiracy and it has remained fairly active ever since, although users like CQVFilms are trying to resurrect it.[citation needed]

Media appearances

Nalty and his videos have appeared on CNN, ABC Nightline, The Today Show, Good Morning America,[13][14] CBS News, Fox News and the BBC segment “Click”, where one of his videos was featured on the program. He has also appeared on a live version of the digital talk show Tom Green Live, which was broadcast at the Digital Content NewFront in June, 2009. His blog, WillVideoForFood, lists media appearances in reverse chronological order [15]

Personal

Nalty and his wife, Joey, have four children: Katie, Patrick, Grant, and Charlie. They live in rural Pennsylvania with their dog Freddy. Nalty highlights the children in most of his videos. He graduated from Georgetown Preparatory High School in Rockville, Maryland, has an undergraduate degree from Georgetown, and an MBA in marketing and entrepreneurship from Babson College of Boston.[16]

See also

References

  1. ^ http://cubebreak.com/About.html
  2. ^ Vascellaro, Jessica E. (October 12, 2006). "Finding Tom Cruise (Not Cruise Missiles)". Wall Street Journal. http://www.signonsandiego.com/uniontrib/20061113/news_lz1b11finding.html. Retrieved 2009-03-29. 
  3. ^ [1]
  4. ^ You, Tube (July 2, 2007). "Most Viewed (All Time)". YouTube. http://www.youtube.com/members?s=mv&t=a&g=0&p=7. Retrieved 2009-03-29. 
  5. ^ Marketplace
  6. ^ Bushnell, Dave (August 29, 2011). "It's Time to Bury Viral Video". Crain Communications. http://adage.com/article/book-reviews/time-bury-viral-video/229533/. Retrieved 2011-08-29. 
  7. ^ Brown, David (November 11, 2009). "Marketing Week Begins With 'Viral is Dead' Declaration". Wall Street Journal. http://www.marketingmag.ca/news/media-news/marketing-week-begins-with-viral-is-dead-declaration-11923. Retrieved 2009-11-11. 
  8. ^ Warner, Joel (July 13, 2011). "The Humor Code: Deconstructing the Science of Funny". Condé Nast. http://www.wired.com/underwire/2011/07/international-humor-conference/all/1. Retrieved 2011-07-13. 
  9. ^ YouTube - Fart in Public (Farting in Library) by Nalts
  10. ^ "Webby Honorees". 11th Annual Webby Awards. http://www.webbyawards.com/webbys/current_honorees.php?media_id=97&category_id=109. 
  11. ^ Sarno, David (May 13, 2007). "Fretting over product placement". The Los Angeles Times. http://www.latimes.com/technology/la-ca-webscout13may13,1,329132,full.story?ctrack=1&cset=true. Retrieved 2009-03-29. 
  12. ^ Garfield, Bob (June 29, 2007). "As Seen on YouTube!". Bob Garfield's blog at Advertising Age. http://adage.com/garfieldtheblog/post?article_id=118726. Retrieved 2009-03-29. 
  13. ^ Shields, Mike (October 30, 2006). "User-Gen Video Turning Pro". Adweek. http://www.adweek.com/aw/search/article_display.jsp?schema=&vnu_content_id=1003316046&WebLogicSession=RUFWkjDeFeKxw7SMxz70SBzyFsZEXt3xeNfzgTdTpCcjbODMrgdU%7C591496716662496553/168887091/6/7005/7005/7002/7002/7005/-1. [dead link]
  14. ^ "Are You Addicted to Your Gadgets?". ABC News. August 23, 2006. http://abcnews.go.com/Video/playerIndex?id=2347039. Retrieved 2009-03-29. 
  15. ^ Nalts in the Media New (Television and Print) | Will Video for Food
  16. ^ "Kevin Nalty Appointed Chief Strategy Officer—HitViews". News Guide. http://www.newsguide.us/technology/multimedia/Kevin-Nalty-Appointed-Chief-Strategy-Officer-HITVIEWS/. Retrieved 2010-02-03. 

External links

Источник: Kevin Nalty

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