Электронная книга: Jeffrey Hollender «The Responsibility Revolution. How the Next Generation of Businesses Will Win»

The Responsibility Revolution. How the Next Generation of Businesses Will Win

How to create a company that not only sustains, but surpasses-that moves beyond the imperative to be«less bad» and embrace an ethos to be «all good» From the Inspired Protagonist and Chairman of Seventh Generation, the country's leading brand of household products and a pioneering«good company,» comes a one-of-a-kind book for leaders, entrepreneurs, and change agents everywhere. The Responsibility Revolution reveals the smartest ways for companies to build a better future-and hold themselves accountable for the results. Thousands of companies have pledged to act responsibly; very few have proven that they know how. This book will guide them. The Responsibility Revolution presents fresh ideas and actionable strategies to commit your company to a genuine socially and environmentally responsible business and culture, one that not only competes but wins on values. Pointsthe way for innovators and influencers to generate trust by becoming transparent, elicit people's passion and creativity, turn customers into collaborators, transform critics into allies, rewrite the rules and reinvent business Shows how to build a socially and environmentally responsible yet genuinely good company and an authentic brand Drawing on groundbreaking interviews with real-world change leaders, Hollender and Breen present lessons and insights from the«good company»'parts of big companies like IBM and eBay, trailblazers like Patagonia and Timberland, and emerging dynamos like Linden Lab and Etsy The Responsibility Revolution equips people with the tactics, models, and mind-sets they need to compete in a world where consumers now demand that companies contribute to the greater good.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9780470590379

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Jeffrey Hollender

Jeffrey Hollender (born 1954) is an American businessperson. He is President and Chief Inspired Protagonist of Seventh Generation Inc., the country's largest distributor of non-toxic, all-natural cleaning, paper and personal care products.

Hollender was born in 1954 in New York City to Albert and Lucile Hollender.Fact|date=September 2008 He attended Riverdale middle school, The Putney School, and Hampshire College.Fact|date=September 2008 He lives in Vermont with his wife, Sheila, and their three children (Meika, Alex, and Kiki).Fact|date=September 2008

Hollender posts regular updates, thoughts, and insights to The Inspired Protagonist, Seventh Generation's official blog. He is a nationally-recognized expert on green and sustainable business practices and he works as an unpaid advisor to many large companies interested in sustainability.Fact|date=September 2008 Under Hollender, Seventh Generation is a sustainably-run business with sales growth of more than 40% a year, according to Fortune writer Marc Gunther. [ [http://www.marcgunther.com/?p=171 Marc Gunther » Seventh Generation’s Long Journey ] ] Hollender sits on the board of Greenpeace USFact|date=September 2008 and sponsors an annual program with the organization that trains college students in how to become activists.Fact|date=September 2008 He speaks frequently to business and civic groups around the country. He is a member and former Director of the Social Venture Network,Fact|date=September 2008 a group of socially-conscious business executives. He co-founded and was a Director of Community Capital Bank, a New York financial institution that invests in affordable housing and community development.Fact|date=September 2008


* "What Matters Most"
* "How to Make the World a Better Place"
* "Naturally Clean"


Hollender has received multiple awards, including:

* 2004 Terry Ehrich Award - Jeffrey Hollender won the award from the Board of Directors of Vermont Businesses for Social Responsibility for "having created a business model that encompasses a healthy and productive workplace, welcomes and promotes flexibility for employees, and has a key focus on the importance of life-friendly policies. His business practices are a model for others to emulate, and he does an extraordinary job of "walking the walk." [ [http://vbsr.org/index.php/pages/member_award_detail/award_2004_terry_ehrich_award/ Vermont Businesses for Social Responsibility - 2004 Terry Ehrich Award] ]

* Fast Company Fast 50 - Jeffrey Hollender was selected as "one of the doers and the dreamers, the truth tellers and the trendsetters." [ [http://www.fastcompany.com/fast50_04/winners/hollender.html Fast Company – Fast 50 2004 winners - Making Constant Improvements - Jeffrey Hollender] ]

* "Pioneer of Precaution" Award 2006 - from the Center for Health, Environment & Justice (CHEJ), Environmental Research Foundation (ERF) and Science and Environmental Health Network (SEHN). [ [http://www.chej.org/BESAFE/ppconfawards.htm Center for Health, Environment & Justice - "Pioneer of Precaution" Award 2006] ]

* Best Bosses Award 2006 - Winning Workplaces selected Jeffrey Hollender, President of Seventh Generation, as one of this year's Best Bosses. The Award is sponsored by FORTUNE [ [http://www.winningworkplaces.org/bestbossesaward/index.php Winning Workplaces - Best Bosses] ]
* In 2007, Seventh Generation was recognized as being the second fastest growing company in Vermont over the past 10 years [ [http://www.reformer.com/ci_8051027 Old vs. new - Brattleboro Reformer] ] .

* Fast Company Social Capitalist Award 2007 – Fast Company magazine and Monitor Group [ [http://www.fastcompany.com/social/2008/index.html Fast Company Social Capitalist Award 2007 ] ]

* The Microsoft Excellence in Environmental Sustainability Award 2008 - Seventh Generation was recognized as a customer who is "using their business management system in an innovative way to track their initiatives around becoming more environmental sustainable." [ [http://www.microsoft.com/Dynamics/convergence/orlando/customer_excellence.aspx Convergence 2008 - Orlando - Customer Excellence ] ]


* [http://www.allbusiness.com/north-america/united-states-vermont/989951-1.html Profiles in Business: Jeffrey Hollender and Seventh Generation]

ee also

Seventh Generation Inc.

External links

* [http://www.seventhgeneration.com/ Seventh Generation official website]
* [http://www.inspiredprotagonist.com/ The Inspired Protagonist -- official blog of Seventh Generation]
* [http://www.grist.org/comments/interactivist/2006/06/12/hollender/ Grist: Talkin' Bout My Seventh Generation]

Источник: Jeffrey Hollender

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Jeffrey HollenderThe Responsibility Revolution. How the Next Generation of Businesses Will WinHow to create a company that not only sustains, but surpasses-that moves beyond the imperative to be«less bad» and embrace an ethos to be «all good» From the Inspired Protagonist and Chairman of… — @John Wiley&Sons Limited (USD), @ @ @ @ Подробнее...
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