Электронная книга: Tim Williams «Positioning for Professionals. How Professional Knowledge Firms Can Differentiate Their Way to Success»
It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there’s no such thing as full service Deep and narrow as a strategic imperative Why it’s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation Howto define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9780470877517 электронная книга Купить за 2926.78 руб и скачать на Litres |
Tim Williams
Infobox Musical artist
Name = Tim Williams
Img_capt = Production still from "Tape Your Head" video
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Born = birth date and age|1979|11|5
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URL = [http://www.tim-williams.net/ www.tim-williams.net]
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Tim Williams (born
Biography
Tim Williams spent the early part of his childhood in several places. After his birth in Providence, Williams' family moved to
After graduating from
After one year in Boston, Williams moved to New York. Williams immediately began writing and recording while staying at the
In addition to touring
The release of "When Work Is Done" marked Williams first release with national exposure. He embarked on multiple tours making stops at
Williams is currently completing the second video in support for "When Work Is Done" and preparing to tour again in the fall of 2008.
Discography
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Источник: Tim Williams
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Автор | Книга | Описание | Год | Цена | Тип книги |
---|---|---|---|---|---|
Tim Williams | Positioning for Professionals. How Professional Knowledge Firms Can Differentiate Their Way to Success | It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | 2926.78 | электронная книга |
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