Электронная книга: Matt Britton «YouthNation. Building Remarkable Brands in a Youth-Driven Culture»

YouthNation. Building Remarkable Brands in a Youth-Driven Culture

Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781118982525

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Matt Britton

Matt Britton (born 29 November 1973 in Bray) is an Irish former football player and current manager of Arklow Town in the Leinster Senior League (soccer).

A full back Matt made his League of Ireland debut for Dundalk at Bohemians on the 21st of February 1993.

He joined Shamrock Rovers from Ards in 1997 and won the Player of the Year award in his first season Shamrock Rovers#Player of the Year Award recipients He made his Rovers debut on the 15th of August 1997.

He made two appearances for Rovers in European competition.

Signed for his hometown club in September 2000 and spent four years there and later played for Kildare County and Wayside Celtic. Managed Dalkey United for two years before Arklow.

Honours

  • Player of the Year
    • Shamrock Rovers - 1992/93

Источник: Matt Britton

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Matt BrittonYouthNation. Building Remarkable Brands in a Youth-Driven CultureYouth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's… — @John Wiley&Sons Limited (USD), @ @ @ @ Подробнее...
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