Электронная книга: Mohanbir Sawhney «The Sentient Enterprise. The Evolution of Business Decision Making»

The Sentient Enterprise. The Evolution of Business Decision Making

Mohan and Oliver have been very fortunate to have intimate views into the data challenges that face the largest organizations and institutions across every possible industry—and what they have been hearing about for some time is how the business needs to use data and analytics to their advantage. They continually hear the same issues, such as: We're spending valuable meeting time wondering why everyone's data doesn't match up. We can't leverage our economies of scale while remaining agile with data. We need self-serve apps that let the enterprise experiment with data and accelerate the development process. We need to get on a more predictive curve to ensure long-term success. To really address the data concerns of today's enterprise, they wanted to find a way to help enterprises achieve the success they seek. Not as a prescriptive process—but a methodology to become agile and leverage data and analytics to drive a competitive advantage. You know, it's amazing what can happen when two people with very different perspectives get together to solve a big problem. This evolutionary guide resulted from the a-ha moment between these two influencers at the top of their fields—one, an academic researcher and consultant, and the other, a longtime analytics practitioner and chief product officer at Teradata. Together, they created a powerful framework every type of business can use to connect analytic power, business practices, and human dynamics in ways that can transform what is currently possible.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781119438892

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Mohanbir Sawhney

Mohanbir Sawhney
Born 1963
Kalaikunda, India
Occupation Author, Professional speaker, Consultant, Management expert
Spouse Tia (divorced), Parminder

Prof. Mohanbir Sawhney (born 1963) is a management consultant, author and a McCormick Tribune Professor of Technology at the Kellogg School of Management. He advises on 25 companies about their e-commerce strategies.[1]


Personal life and education

Sawhney was born in West Bengal, India.

He holds a Ph.D. in marketing from the Wharton School of the University of Pennsylvania; an MBA from the Indian Institute of Management Calcutta; and a Bachelor’s degree in Electrical Engineering from the Indian Institute of Technology, New Delhi.

Sawhney is married to Parminder and they have four children, Haki and Bundev, and daughters Sunaina and Asha.


Sawhney is a professor at Northwestern University. He became popular after publishing a seminal article, Lets get vertical published in Business 2.0 Magazine.[2]

He co-authored Innovation capitalist, an innovation intermediary.

He gives talks around the world, advising companies on their online strategies.


  • Collaborating with Customers to Create (2008)
  • The Global Brain: your Roadmap for Innovating Smarter and Faster in the Networked World (2007)
  • Marketing in the Network Economy


External links

Источник: Mohanbir Sawhney

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Mohanbir SawhneyThe Sentient Enterprise. The Evolution of Business Decision MakingMohan and Oliver have been very fortunate to have intimate views into the data challenges that face the largest organizations and institutions across every possible industry—and what they have been… — @John Wiley&Sons Limited (USD), @ @ @ @ Подробнее...
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