Электронная книга: Chip Conley «PEAK. How Great Companies Get Their Mojo from Maslow Revised and Updated»

PEAK. How Great Companies Get Their Mojo from Maslow Revised and Updated

Proven principles for sustainable success, with new leadership insight PEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once, but twice. Author Chip Conley, founder and former CEO of one of the world’s largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need. And years later, when the young founders of Airbnb asked him to help turn their start-up home sharing company into a world-class hospitality giant, Conley once again used the principles he’d developed in PEAK. In the decade since this book's first edition, Conley's PEAK strategy has been developed on six continents in organizations in virtually every industry. The author’s foundational premise is that great leaders become amateur psychologists by understanding the unique needs of three key relationships—with employees, customers, and investors—and this message has resonated with every kind of leader and company including some of the world’s best-known, fromApple to Facebook. Avid users of PEAK have found that the principles create greater loyalty and differentiation with their key stakeholders. This new second edition includes in-depth examples of real-world PEAK companies, including the author’s own at Airbnb, and exclusive PEAK leadership practices that will take you—and your company's performance—to new heights. Whether you're at a startup or a Fortune 500 company, at a for-profit, nonprofit, or governmental organization, this book can help you and your people reach potential you never realized you had. Understand how Maslow's hierarchy makes for winning business practices Learn how PEAK drove some of today's top businesses to success Help employees reach their full potential—and beyond Transform the customer experience and keep investors happy The PEAK framework succeeds because it elevates the business from the inside out. These same principles apply in the boardroom, the breakroom, and your living room at home, and have proven to be the foundation of healthy, fulfilled lives. Even if you think you're doing great, you could always be doing better—and PEAK gives you a roadmap to the next level.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781119434931

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Chip Conley

Chip Conley
Born October 31, 1960 (1960-10-31) (age 50)
Orange, California, U.S.
Occupation Author and Founder, Executive Chairman and Chief Creative Officer, Joie de Vivre

Chip Conley (born 1960, Orange, California) is an American hotelier, author and speaker. Conley is the founder, Executive Chairman and Chief Creative Officer[1] of Joie de Vivre Hospitality, which he began in 1987 at age 26. In 2010, after growing Joie de Vivre’s collection of boutique hotels to more than 30 properties in California, Conley transitioned from CEO to Executive Chairman and Chief Creative Officer when Geolo Capital purchased a majority stake of the company.[2]

In 2010, Conley was invited to speak at the annual TED conference[3]. His speech addressed creating a business model driven by our need for meaning as outlined by Abraham Maslow’s hierarchy of needs and as presented in his book Peak: How Great Companies Get their Mojo from Maslow.[4] Conley’s other books on entrepreneurship include The Rebel Rules: Daring to Be Yourself in Business; Marketing that Matters: 10 Practices to Profit Your Business and Change the World; and the forthcoming Emotional Equations: Simple Truths for Creating Happiness and Success (January 2012).

In 2011, Conley and Joie de Vivre learned that Market Metrix awarded the company the #1 customer service award in the U.S. in the Upper Upscale hotel category for 2010, beating out Marriott, Hilton, Hyatt, Sheraton, Westin, Kimpton and Peninsula hotels.[5]

Conley has been honored by the San Francisco Business Times as the “Most Innovative CEO” in the Bay Area. He is the founder of San Francisco’s annual Celebrity Pool Toss fundraiser, which has raised more than $4 million for inner city families in San Francisco’s Tenderloin District, where his first hotel, the Phoenix, is located.



Conley received his BA in 1982 and an MBA in 1984 from Stanford University.




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