Электронная книга: Bruce Clay «Search Engine Optimization All-in-One For Dummies»

Search Engine Optimization All-in-One For Dummies

The most comprehensive coverage of search engine optimization In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more. If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results! Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more Covers SEO and optimizing servers for SEO Provides important information on SEO web design Shows you how to use SEO to stay«above the fold» If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781118921777

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Bruce Clay

Bruce Clay is a professional search engine optimization consultant. He was interviewed by Wired Magazine in their 2004 feature "The Complete Guide to Googlemania!" [http://www.wired.com/wired/archive/12.03/google.html?pg=5 "The Complete Guide to Googlemania!"] , Wired Magazine, Issue 12.03 , March 2004 , written by Michael S. Malone] and cited by USA Today in their article "Gunning for search engines" from August 20 2003 [http://www.usatoday.com/money/industries/technology/2003-08-19-search_x.htm "Gunning for search engines"] , USA Today, 8/20/2003, written by Byron Acohido] . His website is referenced to by NARA - ALIC - User's Guide to the Internet at The National Archives as resource for "Web Site Promotion Tactics and Tools" [http://www.archives.gov/research/alic/reference/internet-users-guide.html "User's Guide to the Internet"] , Archives Library Information Center (ALIC) at The National Archives (Archive.gov), compiled in 2002 by Vivian Hutchison] .

Clay is the CEO of the search engine marketing firm Bruce Clay, Inc. which he founded in 1996. He is active with industry organizations such as: SEMPO, the Search Engine Strategies conference, IMC USA, Web Analytics Association, American Marketing Association, IIMA - International Internet Marketing Association and the California Chamber of Commerce.

Publications

Bruce Clay also maintains the frequently updated Search Engine Relationship Chart histogram for the US Search Engines which is referred to by numerous major resources in the industry like Search Engine Watch, Webmaster World Forums and Hitwise. [http://www.bruceclay.com/searchenginerelationshipchart.htm Search Engine Relationship Chart] histogram for the US Search Engines provided by Bruce Clay, Inc.]

He is the Author of the SEO Code of Ethics which was translated into 18 other languages. Many SEO Companies either adopted the Ethical code directly or used it as basis for their own version of the code. [http://www.bruceclay.com/web_ethics.htm SEO Code of Ethics] written by Bruce Clay] The document was controversial [http://www.clickz.com/showPage.html?page=923041 Desperately Seeking Search Engine Marketing Standards] ,Clickz Network, published November 14, 2001, written By Danny Sullivan] back in 2001 when it was published, at a time when the new search marketing industry was "Desperately Seeking Search Engine Marketing Standards."

References

Official websites

* [http://www.bruceclay.com/ Bruce Clay, Inc.] US Corporate Website

Источник: Bruce Clay

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