Книга: Daniella Wood «Advertising Culture»
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Производитель: "LAP Lambert Academic Publishing" Advertising is everywhere we turn nowadays; it has become deeply rooted into the structure of our society``s culture. We are greeted by advertisements when we wake, be it the radio, in newspapers, or morning television; we are bombarded with it when we leave the house whether up on a billboard or passing by on a bus; and no doubt with all of the days images and slogans swimming around in our subconscious thoughts, we are sent to sleep with advertisements too. This book aims to determine whether we in part create, or merely adhere to, these influences and to what extent culture is created as a result of advertising and the media. The purpose is to evaluate what control we can maintain when advertising employs such influential means, and to determine to what extent our culture is dominated by advertising ideals. Due to the influence of advertising is it possible that current generations perceive their culture`` in a simulated manner? Could society be living in ... ISBN:9783844328349 Издательство: "LAP Lambert Academic Publishing" (2011)
ISBN: 9783844328349 |
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См. также в других словарях:
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
advertising, influence of — Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… … Encyclopedia of contemporary British culture
advertising — Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… … Encyclopedia of contemporary Spanish culture
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Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
