Электронная книга: Aeron Davis «Promotional Cultures. The Rise and Spread of Advertising, Public Relations, Marketing and Branding»

Promotional Cultures. The Rise and Spread of Advertising, Public Relations, Marketing and Branding

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted. Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.

Издательство: "John Wiley&Sons Limited"

ISBN: 9780745678900

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КнигаОписаниеГодЦенаТип книги
Promotional Cultures. The Rise and Spread of Advertising, Public Relations, Marketing and BrandingIn the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the… — John Wiley&Sons Limited, электронная книга Подробнее...5459.42электронная книга

См. также в других словарях:

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

  • Business and Industry Review — ▪ 1999 Introduction Overview        Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… …   Universalium


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