Книга: «Cause Marketing For Dummies»

Cause Marketing For Dummies

Производитель: "Неизвестный"

Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving. com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and... ISBN:9781118011300

Издательство: "Неизвестный" (2013)

ISBN: 9781118011300

Неизвестный

неизве́стный
I м. разг.
Тот, о ком нет сведений.

II прил.
1.
Такой, о котором нет сведений; неведомый, незнакомый.

2.
Не пользующийся известностью, признанием.

Толковый словарь Ефремовой. 2000.

Источник: Неизвестный

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