Книга: Michael Hayman, Nick Giles «Mission: How the Best in Business Break Through»

Mission: How the Best in Business Break Through

The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition. From tech pioneers Google and Airbnb, to retail giant Whole Foods Mission shows how business is changing people's lives through the power of purpose, culture and campaigning. Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates.

Издательство: "Portfolio Penguin" (2016)

Формат: 130x200, 256 стр.

ISBN: 978-0-241-24706-8

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Michael Hayman

Michael Hayman
Born 3 January 1970 (1970-01-03) (age 41)
Residence London, England, UK
Nationality British
Occupation Co-founder of Seven Hills

Michael Hayman (b. 3 January, 1970) is a public relations consultant in the United Kingdom. He is a co-founder of Seven Hills, a London-based campaigning communication consultancy [1]. In 2010 he became a Regional Chairman of Coutts & Co, with responsibility for entrepreneurs [2] and in 2011, he co-founded StartUp Britain, a national initiative for early stage enterprise. He is an ambassador for the Courvoisier Future 500 and chairs MADE: The Entrepreneur Festival which is based in Sheffield. He holds non executive positions with the cities of Westminster and Edinburgh and served as a commissioner on the enquiry into the future of cities and local government finance.


StartUp Britain

As an advocate of entrepreneurship, Michael Hayman is a co-founder of StartUp Britain, a campaign by entrepreneurs for entrepreneurs, which was launched in 2011 by the Prime Minister David Cameron, the Chancellor George Osbourne and the Secretary of State for Business Vince Cable in response to the Government's call for an 'enterprise-led' recovery.

StartUp Britain "will be a champion for the UK’s 270,000 businesses that start up every year aiming to help drive growth by accelerating, inspiring and celebrating Britain’s start-up talent" says 10 Downing Street in a 2011 press statement.[3] "It is fully supported by Prime Minister David Cameron and HM Government and has so far gathered the backing of significant international brands including Barclays, BlackBerry, Experian, Intel, Microsoft, McKinsey & Co. and Virgin Media."


Hayman is a columnist for Real Business[4] and has written thought leadership reports for UK Trade & Invest, Central London Forward and the City of Westminster. He has authored or co-authored the following reports:

  • Disruptive Influence : The Entrepreneurs Report - Virgin Media Pioneers[5]
  • Face Value: Your Reputation As A Business Asset - Coutts & Co [6]

Public profile

Hayman is a Fellow of the Chartered Institute of Public Relations and a Non-Executive Member of Edinburgh Festivals. He is one of the Courvoisier Future 500, the Observer Newspaper's analysis of British business talent,[7] and is listed in the 2011 "PR Week Power Book: The definitive guide to the most influential people in PR". In the 2009, PRWeek Powerbook described Hayman as “A skilful public speaker and expert on destination marketing". He is also listed in Debrett's People of Today.

Speaker engagements and publications

He is a regular guest on national news programmes, speaking on a wide range of topics including the challenges facing the United States of America[8] and London’s reputation in the global arena.[9][10] Hayman has also appeared on news programs to talk about the challenges that Entrepreneurialism face and how to overcome them[11]. In addition, he has written and contributed to a number of publications on Destination Marketing and Reputation Management.[12]

External links


Источник: Michael Hayman

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