Книга: Ernest Gowers «Plain Words»
"Be short, be simple, be human." When Sir Ernest Gowers first wrote Plain Words, it was intended simply as a guide to the proper use of English for the Civil Service. Within a year, however, its humour, charm and authority had made it a bestseller. Since then it has never been out of print. Six decades on, writer Rebecca Gowers has created a new edition of this now-classic work that both revises and celebrates her great-grandfather's original. Plain Words has been updated to reflect numerous changes in English usage, yet Sir Ernest's distinctive, witty voice is undimmed. And his message remains vital: our writing should be as clear and comprehensible as possible, avoiding superfluous words and cliches - from the jargon of 'commercialese' to the murky euphemisms of politicians. In a new preface, this edition draws on an extensive private archive, previously hidden away in family cupboards and attics, to tell the story behind a book that has become an institution: the essential guide to... Издательство: "Particular Books" (2014) Формат: 135x205, 320 стр.
ISBN: 978-0-141-97553-5 Купить за 979 руб на Озоне |
Ernest Gowers
Sir Ernest Arthur Gowers GCB GBE (
He was born in London on the younger of the two sons of Sir William Richard Gowers (1845–1915), physician. He was educated at His civil service career took him from the Inland Revenue to the India Office, and then the Treasury, National Health Insurance Commission, Conciliation and Arbitration Board, the Board of Trade and finally, as chairman, back to the Inland Revenue. He retired from the civil service in 1930, but undertook a wide range of public service duties thereafter. His chairmanships included a Royal Commission on The Dictionary of National Biography accounts Gowers ‘one of the greatest public servants of his day’. Among the matters he investigated were the admission of women into the senior branch of the foreign service, and the preservation, maintenance, and use of houses of outstanding historical or architectural interest. At the invitation of Its success was wide – far beyond the original audience of civil servants – and Gowers was invited by the He spent his later years farming in Sussex. He died at King Edward VII Hospital, Midhurst, Sussex, on 16 April 1966. Ernest Gowers was the son of the eminent neurologist Sir William Gowers, grandfather of composer References
Источник: Ernest Gowers
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plain English — Synonyms and related words: austerity, baldness, bareness, candor, clarity, clear cutness, clearness, coherence, common speech, connectedness, consistency, crystallinity, definition, directness, distinctness, explicitness, frankness, homespun,… … Moby Thesaurus
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Plain English — (sometimes referred to more broadly as plain language) is a communication style that focuses on considering the audience s needs when writing. It recommends avoiding unnecessary words and avoiding jargon, technical terms, and long and ambiguous… … Wikipedia