Книга: Sarah Bailey and Jonathan Baker «Visual Merchandising for Fashion»
|
Серия: "Basics" How do we define retail spaces to maintain commerciality and the "experience" to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment. This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry. When designing, producing or installing a visual merchandising concept, this book will encourage you to... Издательство: "Bloomsbury Publishing PLC" (2014) Формат: 160x230, 192 стр.
ISBN: 978-2-940496-12-9 Купить за 3720 руб на Озоне |
Другие книги схожей тематики:
| Автор | Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|---|
| Gaynor Lea-Greenwood | Fashion Marketing Communications | Fashion is all about image. Consequently, fashion marketing communications– encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the… — John Wiley&Sons Limited, электронная книга Подробнее... | 3121.25 | электронная книга |
См. также в других словарях:
Visual merchandising — Visual merchandising, until recently called simply merchandising, is the activity of promoting the sale of goods, especially by their presentation in retail outlets .(New Oxford Dictionary of English, 1999, Oxford University Press). This includes … Wikipedia
Fashion Institute of Design & Merchandising — The Fashion Institute of Design Merchandising or FIDM is a co educational, specialized private college located in California dedicated to educating students for the Fashion, Entertainment, Interior Design, and Graphic Design industries. [… … Wikipedia
National Institute of Fashion Technology — Established 1986 Type Public Chairman Mr. Venu Srinivasan Location … Wikipedia
Cracow School of Art and Fashion Design — Cracow Schools of Art and Fashion Design Krakowskie Szkoły Artystyczne Established 1989 Type Private college … Wikipedia
High School of Fashion Industries — Infobox Education in the United States name = High School of Fashion Industries imagesize = 220px motto = motto translation = streetaddress = 225 West 24th Street city = New York City state = New York zipcode = 10011 url =… … Wikipedia
Parsons The New School for Design — Coordinates: 40°44′07″N 73°59′39″W / 40.73528°N 73.99417°W / 40.73528; 73.99417 … Wikipedia
