Электронная книга: Gaynor Lea-Greenwood «Fashion Marketing Communications»
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Fashion is all about image. Consequently, fashion marketing communications– encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part. Издательство: "John Wiley&Sons Limited"
ISBN: 9781118496176 электронная книга Купить за 3121.25 руб и скачать на Litres |
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