Книга: John Jantsch «The Referral Engine: Teaching Your Business to Market Itself»
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The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Издательство: "Portfolio Hardcover" (2010)
ISBN: 1591843111 Купить за 753.3 руб на Озоне |
John Jantsch
John Jantsch (born
Background
Jantsch grew up in
He started his own marketing business in 1985 and created the Duct Tape Marketing small business marketing system in 2002 and added the Duct Tape Marketing Coach Network in 2004.
Ideology
Much of Jantsch’s writings are centered on the concept that marketing must be approached much like any system in a business. A strong proponent of developing marketing strategies before marketing tactics, he says "small-business marketing is a system...not an event."cite news | first=Stacey | last=Perman | coauthors= | title=Duct Tape Tips on Marketing Your Business | date= Marketing systems can be designed effectively for advertising, public relationscite news | first=Kelly | last=Spoors | coauthors= | title=Getting Effective Publicity for Less | date= Works John Jantsch is the author of several books: * Duct Tape Marketing – The World’s Most Practical Small Business Marketing System – Thomas Nelson Publishers (2007) External links * [http://www.ducttapemarketing.com Official site] References
Источник: John Jantsch
* Referral Flood - How to create a flood of new business without spending one dime on advertising (2005)
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| Автор | Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|---|
| John Jantsch | The Referral Engine: Teaching Your Business to Market Itself | The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate… — Portfolio Hardcover, Подробнее... | 2010 | 753.3 | бумажная книга |
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Dumfries — For other uses, see Dumfries (disambiguation). Coordinates: 55°04′12″N 3°36′11″W / 55.070°N 3.603°W / 55.070; 3.603 … Wikipedia
