Книга: Jane Imber, Betsy-Ann Toffler «Dictionary of Marketing Terms»
|
Серия: "Barron's Business Guides" Books in Barron's pocket-sized "Business Dictionaries" series list thousands of specialized terms alphabetically and present concise definitions. The authors of all books in this series are recognized authorities in their special fields. Newly updated editions reflect new technologies and recent business trends. The new edition of this book presents more than 4, 000 A-to-Z terms and definitions covering media analysis, target marketing, e-commerce, advertising art, copy, and production, radio and TV advertising and promotion, retailing, direct mail marketing, business-to-business promotion, and virtually all facets of sales and marketing operations. This new, expanded edition contains approximately 300 additional new and updated terms. Издательство: "Barron's" (2000)
ISBN: 0-7641-1214-7 Купить за 897 руб на Озоне |
Другие книги схожей тематики:
| Автор | Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|---|
| A. Ivanovic | Dictionary of Marketing | This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Containing over 6, 000 terms, this is an invaluable tool for both students and professionals who study… — A&C Black, - Подробнее... | 2011 | 1225 | бумажная книга |
| A. Ivanovic | Dictionary of Marketing | This fully revised edition offers comprehensive coverage of all aspects of marketing, including market research, advertising, publicity and both print and social media. - Over 6, 000 terms explained… — Bloomsbury Publishing PLC, (формат: 130x195, 320 стр.) Подробнее... | 2011 | 1585 | бумажная книга |
| Doyle Charles | A Dictionary of Marketing | A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2, 600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation… — Oxford University Press, - Подробнее... | 2011 | 944 | бумажная книга |
| Doyle Charles | A Dictionary of Marketing | A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2, 600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation… — OXFORD UNIVERSITY PRESS, Подробнее... | 2011 | 1221 | бумажная книга |
| Phil Harris | The Penguin Dictionary of Marketing | The Penguin Dictionary of Marketing is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct… — Penguin Group, - Подробнее... | 2009 | 1263 | бумажная книга |
| Phil Harris | The Penguin Dictionary of Marketing | The Penguin Dictionary of Marketing is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct… — Penguin Group, Подробнее... | 2009 | 1634 | бумажная книга |
| Friedman Jack P. | Dictionary of Business and Economic Terms | Barron's Business Dictionaries are pocket-size books that define several thousand specialized terms within their subject area. They are ideal fast-reference books for business students and business… — Barron's Ed, Barron's Business Dictionaries Подробнее... | 2012 | 1344 | бумажная книга |
| Friedman Jack P. | Dictionary of Business and Economic Terms | Barron`s Business Dictionaries are pocket-size books that define several thousand specialized terms within their subject area. They are ideal fast-reference books for business students and business… — s Ed, s Business Dictionaries Подробнее... | 2012 | 1611 | бумажная книга |
| Ian MacKenzie | Management and Marketing: with Mini-Dictionary of 1, 000 Common Terms | Management and Marketing is a language practice book for students of English working in these areas or currently studying them before embarking on a career in business. It is suitable for all… — Heinle, Подробнее... | 1997 | 1393 | бумажная книга |
См. также в других словарях:
Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product … Wikipedia
Webster's Dictionary — Webster s redirects here. For other uses, see Webster (disambiguation). An 1888 advertisement for Webster’s Unabridged Dictionary. Webster s Dictionary refers to the line of dictionaries first developed by Noah Webster in the early 19th century,… … Wikipedia
Multi-level marketing — Marketing Key concepts Product marketing · Pricing … Wikipedia
Multi-field dictionary — A multi field dictionary is a specialized dictionary that has been designed and compiled to cover the terms within two or more subject fields. Multi field dictionaries should be contrasted with single field dictionaries and sub field dictionaries … Wikipedia
List of chess terms — This page explains commonly used terms in chess in alphabetical order. Some of these have their own pages, like fork and pin. For a list of unorthodox chess pieces, see fairy chess piece; for a list of terms specific to chess problems, see chess… … Wikipedia
Direct marketing — For distribution and retail sales of comic books, see direct market. Marketing Key concepts … Wikipedia
