Книга: A. Ivanovic «Dictionary of Marketing»
Производитель: "Bloomsbury Publishing PLC" This fully revised edition offers comprehensive coverage of all aspects of marketing, including market research, advertising, publicity and both print and social media. - Over 6, 000 terms explained in clear, simple English. - Phonetic pronunciation for all main entries. - Examples show words used in context. - Quotations from magazines and newspapers. ISBN:978-1-4081-5208-9 Издательство: "Bloomsbury Publishing PLC" (2011) Формат: 130x195, 320 стр.
ISBN: 978-1-4081-5208-9 |
Другие книги автора:
Книга | Описание | Год | Цена | Тип книги |
---|---|---|---|---|
Dictionary of Marketing | This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Containing over 6, 000 terms, this is an invaluable tool for both students and professionals who study… — A&C Black, - Подробнее... | бумажная книга |
См. также в других словарях:
Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product … Wikipedia
Integrated Marketing Communications — (IMC), according to The American Marketing Association, is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”… … Wikipedia
Multi-level marketing — Marketing Key concepts Product marketing · Pricing … Wikipedia
Direct digital marketing — is an addressable digital marketing method. Traditional direct marketing is achieved using a customer’s postal address. With direct digital marketing addressability comes in one of three forms: an email address, a Web browser cookie, and a mobile … Wikipedia
Topic outline of marketing — For a more comprehensive list, see the List of marketing topics. Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individual s or group s needs and wants. These… … Wikipedia
Trade marketing — is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. However, you need to continue with your Brand Management strategies to sustain the need at the… … Wikipedia