Книга: Vijay Mahajan, Eitan Muller, Yoram Wind «New-Product Diffusion Models (International Series in Quantitative Marketing, Vol 11)»
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Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new...
ISBN: 0792377516 Купить за 4632 руб на Озоне |
Vijay Mahajan
Vijay Mahajan (born 1 October, 1954) is an
Education
He has studied electrical engineering at the
Career
Vijay has worked at
Vijay started work in rural economic development in 1981. In 1983, he founded an
Thereafter, in 1991, Vijay decided to work as an independent trainer, consultant and researcher and to focus exclusively on the issue of rural livelihood. Realising the need to attract mainstream financial resources, Vijay conceptualised the establishment of BASIX, which he founded in 1996. BASIX is a new generation institution devoted solely to promoting rural livelihoods. It is among the first micro-finance companies in the world to attract commercial debt and equity investments, both internationally and from within India. He is currently the chairman of the Board at BASIX.
Positions and Recognitions
Vijay was selected an “Outstanding Social Entrepreneur” by the
Vijay has been an advisor to the Planning Commission, Government of India, the state governments of Andhra Pradesh, Karnataka, Madhya Pradesh, Rajasthan and Sikkim, and to the RBI and NABARD. Vijay has co-authored a book “The Forgotten Sector” on rural, non-farm sector in India. He has published over 50 articles on rural livelihood, development and micro-finance in international journals.
Vijay serves on the
Among his inspirations, he includes Ravi Matthai of IIM Ahmedabad,
External links
* [http://www.basixindia.com BASIX]
* [http://www.pradan.net PRADAN]
* [http://www.cgap.org CGAP]
Источник: Vijay Mahajan
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| Автор | Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|---|
| Vijay Mahajan, Eitan Muller, Yoram Wind | New-Product Diffusion Models (International Series in Quantitative Marketing, Vol 11) | Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due… — Подробнее... | 4632 | бумажная книга |
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